Irish beef TV add airs in uk...

[Jerry]

Bord Bia launches first-ever TV ad push to promote Irish beef

The 'It's All Right Here' campaign will highlight the benefits of Ireland's grass-fed system

www.thegrocer.co.uk

So why are we not advertising uk beef/lamb etc here??

 

[Agrivator]

Bord Bia launches first-ever TV ad push to promote Irish beef

The 'It's All Right Here' campaign will highlight the benefits of Ireland's grass-fed system

www.thegrocer.co.uk

So why are we not advertising uk beef/lamb etc here??

One of our biggest issues is that most beef produced in the UK does not match up to the Irish ideal of cattle grazing green pastures.

Most of our beef, including named varieties such as Scotch, Welsh, Northumbrian etc, is produced from cattle that spend only a tiny proportion of the last six months of their lives at pasture.

 

[M-J-G]

One of our biggest issues is that most beef produced in the UK does not match up to the Irish ideal of cattle grazing green pastures.

Most of our beef, including named varieties such as Scotch, Welsh, Northumbrian etc, is produced from cattle that spend only a tiny proportion of the last six months of their lives at pasture.

I'm afraid that's a myth.

My Irish friends and family would love to keep cattle the way we do in relatively dry conditions during the grazing season and bedded on straw in winter.

Most of them have short grazing seasons due to high levels of rainfall, wet silage and life on slats.
One of my mates has had pretty much all his cattle housed since August.

 

[bluepower]

Bord Bia launches first-ever TV ad push to promote Irish beef

The 'It's All Right Here' campaign will highlight the benefits of Ireland's grass-fed system

www.thegrocer.co.uk

So why are we not advertising uk beef/lamb etc here??

Don't worry AHDB will come out with an advertising campaign that will knock this for six? After all that's what we pay all those lovely levies for isn't it?

 

[Northeastfarmer]

One of our biggest issues is that most beef produced in the UK does not match up to the Irish ideal of cattle grazing green pastures.

Most of our beef, including named varieties such as Scotch, Welsh, Northumbrian etc, is produced from cattle that spend only a tiny proportion of the last six months of their lives at pasture.

What a load of shite

 

[Agrivator]

I'm afraid that's a myth.

My Irish friends and family would love to keep cattle the way we do in relatively dry conditions during the grazing season and bedded on straw in winter.

Most of them have short grazing seasons due to high levels of rainfall, wet silage and life on slats.
On of my mates has had pretty much all his cattle housed since August.

kerry gold butter advert - Yahoo Video Search results

The search engine that helps you find exactly what you're looking for. Find the most relevant information, video, images, and answers from all across the Web.

uk.video.search.yahoo.com

It is a myth, but a myth believed by the majority of consumers in the UK. Just look at the Kerry Gold Butter advert.

We can't compete with the Irish blarney - or bear-faced lies if you like. If we tried the same ploy, the vegans and animal-rights groups would have a field day.

 

[Agrivator]

What a load of shite

Why? What proportion of British Beef spends the last 6 months of its life at grass?

 

[Northeastfarmer]

Why? What proportion of British Beef spends the last 6 months of its life at grass?

What proportion of Irish does?
What proportion of Irish beef is Irish....

 

[hally]

One of our biggest issues is that most beef produced in the UK does not match up to the Irish ideal of cattle grazing green pastures.

Most of our beef, including named varieties such as Scotch, Welsh, Northumbrian etc, is produced from cattle that spend only a tiny proportion of the last six months of their lives at pasture.

So what, the rearing system doesn’t have to be mentioned in a short commercial but at least we would see some return for our money.

 

[marco]

kerry gold butter advert - Yahoo Video Search results

The search engine that helps you find exactly what you're looking for. Find the most relevant information, video, images, and answers from all across the Web.

uk.video.search.yahoo.com

It is a myth, but a myth believed by the majority of consumers in the UK. Just look at the Kerry Gold Butter advert.

We can't compete with the Irish blarney - or bear-faced lies if you like. If we tried the same ploy, the vegans and animal-rights groups would have a field day.

The vegans would have a field day because you graze cattle on grass???? What are you talking about? As for the ad if British customers see it and think ooh I'll get some beef the next time I'm in the shop there's a fair likely hood they will buy British. Most of the UK and Ireland graze cattle on grass because it's the cheapest and healthyest way of producing beef/milk.

 

[delilah]

So what, the rearing system doesn’t have to be mentioned in a short commercial but at least we would see some return for our money.

This ^

So why are we not advertising uk beef/lamb etc here??

Because our national representative bodies are too busy arguing over which system is least worse for the environment. Which, to be fair to them, is an entirely accurate representation of what continually goes on on here.
Everyone needs to unite behind the fact that there is nothing wrong our side of the farm gate, whatever system you choose to run, and promote UK beef as being a local, nutrient rich, sustainable product.

 

[Hampton]

What proportion of Irish does?
What proportion of Irish beef is Irish....

I’d say 20% is probably the correct answer to your second question

Horsemeat: could this be the end of the ready meal?

Oliver Peyton, owner of several restaurants and the founder of Peyton and Byrne, tells Krishnan Guru-Murthy that he hopes the horsemeat scandal will spell the end for ready meals.

www.channel4.com

 

[irish dom]

Amuses me greatly that you're getting excited over high standard assured Irish beef coming in which it has done for hundreds of years whilst your politicians are hell bent on bringing in south Americas finest to really shaft you. Eye taken off the ball comes to mind.

 

[bobk]

What proportion of Irish does?
What proportion of Irish beef is Irish....

And how much is Polish , and not beef , nay lad .

 

[Agrivator]

Amuses me greatly that you're getting excited over high standard assured Irish beef coming in which it has done for hundreds of years whilst your politicians are hell bent on bringing in south Americas finest to really shaft you. Eye taken off the ball comes to mind.

I'd forgotten about Angel Dust.

 

[glensman]

I'm afraid that's a myth.

My Irish friends and family would love to keep cattle the way we do in relatively dry conditions during the grazing season and bedded on straw in winter.

Most of them have short grazing seasons due to high levels of rainfall, wet silage and life on slats.
On of my mates has had pretty much all his cattle housed since August.

The better parts of the republic of Ireland would have far superior conditions to northern Ireland though.

 

[M-J-G]

Why? What proportion of British Beef spends the last 6 months of its life at grass?

You're not surely deluded enough to believe any more cattle are finished at grass over there than there are here.

 

[M-J-G]

The better parts of the republic of Ireland would have far superior conditions to northern Ireland though.

I agree there are good parts, but there are a lot of poor parts, particularly down the midlands and the west.

 

[glensman]

I agree there are good parts, but there are a lot of poor parts, particularly down the midlands and the west.

I feel their pain.

 

[Wellytrack]

I was over in the Netherlands 20 years ago and I remember the Dutch telling us how jealous they were of the success of the greenfields marketing.

They faced a real battle with the perception of the image with consumers and felt it was somewhat insurmountable due to the even wider perception of Ireland being many shades of green.

That's probably true, and has its origins much earlier and deeper engrained into people than just beef marketing. The marketing is just like a Symbiote attached to something greater.