Is Shropshire a new breed of cattle ?

mixed breed

Member
Mixed Farmer
Location
Shropshire
I sent them a link to this thread through the contact form on their website.

I put this as a comment on their Facebook page as well.

View attachment 832472


Perhaps your FB msg has stirred things up.
OH has been in this morning, suspiciously they were sold out of steak. She could not find any products on display carrying the "Shropshire" logo... But plenty of it had IE numbers.
 

Tim G

Member
I’ve received an explanation from The Meat Man Oswestry. They get their beef from Abp Ellesmere and Abp over in Ireland.
The labelling mix up was a mistake made by a new member of staff, who’s still under going training. Human error, that was changed straight away as it came to light. They said how sorry the are.
Makes a joke of traceability doesn't it?
 
Is 'Shropshire' a registered branding?
Thinking here of dear old Waitrose selling NZ lamb under its 'Duchy' brand. Or Tescopoly inventing 'Nightingale Farms' etc.

If not, it's an Advertising Standards matter.

If the animal was killed at ABP Shrewsbury, I guess they aren't breaking the law. If you want to call them out on it (which I reckon is fully justified), Twitter is the best way I think.
It wasn’t. The IE labelling makes that clear. Born in IE, reared in IE, slaughtered in IE and cut in IE.
And IE ain’t Shropshire.

☹👎👎👎
 

goodevans

Member
I’ve received an explanation from The Meat Man Oswestry. They get their beef from Abp Ellesmere and Abp over in Ireland.
The labelling mix up was a mistake made by a new member of staff, who’s still under going training. Human error, that was changed straight away as it came to light. They said how sorry the are.
Best get them to send us all a steak then if they are that sorry
 

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Innovation and tech in action at Cereals LIVE

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Innovation and tech in action at Cereals LIVE


There is nothing quite like seeing tech in action to understand how it works and how it can be beneficial on farm, which is why Cereals LIVE will be putting demos right at growers’ fingertips.

From state-of-the-art robotics, to autonomous tractors and electronic weeding, Cereals LIVE will have it all available in video demonstrations in the brand new Innovation and Tech Demo ring, says event director, Alli McEntyre. “It’s a brave new world for farming, with innovation driving sustainability and efficiency. Being able to see the most cutting-edge technology in action will give farmers an insight into where their businesses could be headed very soon.”

So what will growers be...
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