Is sustainability important? yes. Do you buy sustainably? no...

Chris F

Staff Member
Media
Location
Hammerwich
A survey by Lidl in Belgium to show that what consumers say and do are very different.


90% say sustainability is important, but that's not reflected in the products they buy. Price is still the driving factor.

Sounds like a story we have all heard before.
 

Chris F

Staff Member
Media
Location
Hammerwich
We are all guilty,buy on price.

However I actively look for an alternative to Chinese if there is one.

Sustainability wise i do try to buy something which is made from recycled material or friendlier if there is a choice.

And I'm not sure the majority of shoppers will even change. If the government want change, they are going to need to introduce something akin to the sugar tax.
 

Hampton

Member
BASIS
Location
Shropshire
I don’t think it occurs to the public that the cheap food is unsustainable. I think have just been programmed by the supermarkets to think that anything over 2 quid for a pack of mince is expensive etc.
The supermarkets want a virtue signalling isle that they make money on, whilst charging as little as possible on the other products.

I know it’s not our field, but look at supermarket wine.
90% of it is vinegar and another 9% is antifreeze.
Of the remaining one percent that is drinkable they are probably making low margins and they are double the price of the other 99%.
Therefore the majority of the wine is £5 bottles of vinegar that the supermarket makes £4 per bottle on.
Then, when you actually find a decent wine, you find that they’d only bought a small batch and it’s all gone, but another undrinkable bottle is on half price!

And yet this is irrelevant to people like Carrie and Zach Goldsmith as they only by from Daylesford organic etcs
 

DrWazzock

Member
Arable Farmer
Location
Lincolnshire
At this level I tend to do what works best for my business. So while fossil fuels based products such as ammonium nitrate is readily available, handy and convenient I’ll keep buying it and using it. It’s unsustainable in the longer term but as and when supplies dry up or become too expensive we’ll think of something else. In the meantime there are no prizes for wearing a hair shirt and ash cloth and while folks are still burning kerosene to go to Ibiza for a pee up I am not really bothered about the moral ins and outs of it TBH. I have enough to think about just keeping my business going.
 

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