John Deere reducing dealerships

[capfits]

Deere originally wanted to build the factory that is now at Mannheim in Scotland after the war, however the British government wouldn’t let them due to a steel shortage so they wheat to Germany

It was actually because the government would not sell them the land they wanted for the factory.
Their European head office is still registered in Scotland, I think.

 

[Magnificent Earwig]

Who’ll pick up Sharmans area, Doubleday’s ?.

Farols will absorb the Pytchley and Melton Mowbray areas.

 

[Chae1]

Maybe John Deere have seen the future of UK ag, and following what everyones been saying that tractors are far too expensive and farmers won't be able to afford them.

Will mean fewer bigger tractors covering more area, or robots. Will need less dealerships to look after them.

 

[Farma Parma]

Maybe John Deere have seen the future of UK ag, and following what everyones been saying that tractors are far too expensive and farmers won't be able to afford them.

Will mean fewer bigger tractors covering more area, or robots. Will need less dealerships to look after them.

HRN in your area i presume? bet there seriously knarked atm

 

[Chae1]

HRN in your area i presume? bet there seriously knarked atm

Yes. Not sure how they feel.

They've still got JCB and everyone knows there better than JD anyway! ?

 

[Martin Holden]

who next?
I'm guessing that there will be a few dealers in the Sharman's area a bit worried at the moment.

Precisely. The “other manufacturers” will take a good look and have a chat with Sharmans for sure. I’ve a sneaky idea what may happen but ethical professionalism stops me printing it here; it’s not for me to suggest what may happen going forward.

 

[Martin Holden]

Wander what will happen in Cornwall, 3 dealerships covering a small area?

Don’t need to be a brain surgeon to work out a likely scenario.

 

[How much]

It was actually because the government would not sell them the land they wanted for the factory.
Their European head office is still registered in Scotland, I think.

I read an excellent article in i think classic tractor about that a couple of years ago and i think the issue was firstly the board of trade would not allow JD to import part built machine from the US that where to be completed in Uk that was primarily because the UK needed its currency here in the uk to pay its war debts off , the negotiations over that took a while and in the interim period JD bought lanz in Germany so inherited a production site that superseded there need for site in Scotland Im sure there are some details I have missed out but that was the jist of it

 

[balerman]

Can't see all 3 staying long term, one has just had a major investment but that will mean nothing to Deere, can see one of them going and I doubt it will smallridge.

Could be any of them,i doubt even Smallridge turn over 100 million.

 

[db9go]

There are quite a few that must be thinking what the f**K has gone wrong like Tallis Amos, Smarts, R Hunt,
Burdens, Frank Sutton just to name a few

 

[An Gof]

Could be any of them,i doubt even Smallridge turn over 100 million.

For the far SW this is all complete bo**ocks

Just done a search on Companies House and last stated Turnover for accounts declared in 2019 are
Masons £30.8m
Smallridges £22.3m
Cornwall Farmers Machinery (no turnover figure but net assets on balance sheet only £1.2m)

So if all 3 combine they won’t hit £100m turnover and they sure as hell won’t sell 30 combines and 15 foragers in a year. It is nothing short of total madness.
I deal with all three companies and the level of service they all offer is excellent. My closest depot is a Smallridge depot and their service back up is simply superb.
In fairness Masons is 40 miles away but my dealings with them (Vaderstad &Amazone) has also been exemplary.
I have wondered how Cornwall Farm Machinery have kept a JD agency. I can’t fault their backup when I have needed it (Kvetneland - before they lost agency and Sumo) but there trading area is small and bounded by the sea on 3 sides.

 

[Deere Fan]

Would John Deere sell 30 combines total in the UK?

 

[kiwi pom]

I don't get it, this forum is full of threads detailing how dealers (I believe they are usually called stealers) rip you off, have no sales skills, charge way to much for non warranty repairs, don't stock parts etc. Deere, who seem to be doing rather well, are having a bit of a clean out and are trying to make things more efficient and everyone immediately springs to the dealers defence.
No idea if it will work, I'm guessing they will lose some sales, I'd bet they are aware of that fact but its the direction they want to go and have been for a while - the majority of the south Island is just one dealer here- time will tell if they are right.
Perhaps they have decided margins are too low in the UK and are prepared to shift sales to other parts of the world?

 

[kiwi pom]

Maybe they have heard about Clive's plan to have everyone deal direct with the manufacturer and are preparing for it?

 

[Drillman]

We’re Sharmans not Ford dealers before they went green?

I’m guessing CNH will be having a chat with them to go red or blue.

 

[daveydiesel1]

Be a struggle to sell 30 new combines in the SW every year!

Try doin that in ni where there is hardly any new 1s sold

 

[daveydiesel1]

Some1 said on here that they dont care if they loose a few customers. Well what attitude is that for any business to take. Do they not realise it was the customers that put there business where it is and pays all thier bills. Dont know about any1 else but as a payin customer i like to feel valued and also like dealin way businesses that you can go speak to the owner if theres a problem and hell greet ye with a smile and try to help ye instead o talkin to sum promoted a..hole thats runnin about thinkin thier king o the castle and your just trash gettin in thier way. Wouldnt be first place i stoped goin cause o this and if dealers loose thier personal touch customers wont stick around

 

[Lazy Eric]

John Deere are so big throughout Europe and let’s face it the rest of the world they won’t give a flying f**k about loosing a few sales here and there in the uk. Arrogant I know. They want fewer dealers to deal with. Big dealers with loads of depots ..

Sounds a bit like the philosophy of the dairy companies ? ?

 

[daveydiesel1]

How is it any more efficient from jd s perspective havin less or more dealers. Dont see how it would cost them money

 

[Galcam]

Are Jd doing leading the way and other manufacturers will follow suit? Large “expensive” showrooms, well equipped workshops and parts departments but much fewer of them. Is what the future holds?