Kubota - Why full page ad’s in the Financial Times?

[Pheasant Surprise]

Appeared on page 7 of the Weekend FT last Saturday. That won’t be cheap!

(a publication I wouldn’t necessarily associate with a tractor manufacturer...wonder what the connection/thinking is there? Perhaps they are planning fund raising, diversification or just raising their public profile...)

 

[Still Farming]

More "yuppy "garden tractors sold than ever maybe???

 

[Moors Lad]

Appealing to the more "sophisticated" amongst us...?? Or the more wealthy....

 

[Exfarmer]

The FT has always been the paper for investors. It is probably the only one which carriesthe truth, the full truth and nothing but. Well at least it is far better than any other UK newspaper.
Investors trust it to make decisions . This puff is most likely because they are seeking funds to expand their capacity, say, like, as if they were about to take over a large European manufacturer of combines , as rumour has long suggested

 

[Pheasant Surprise]

The FT has always been the paper for investors. It is probably the only one which carriesthe truth, the full truth and nothing but. Well at least it is far better than any other UK newspaper.
Investors trust it to make decisions . This puff is most likely because they are seeking funds to expand their capacity, say, like, as if they were about to take over a large European manufacturer of combines , as rumour has long suggested

Can only think it’s an investor PR exercise of sorts. Like “who is Kubota Corp.” primer for the private equity guys and girls. Expansion has long been their ambition. Handy cash pile at their disposal, but if they go really big, they’d need external funds.

It’s very rare for them to make any sort of big deal of what they do like this.

Glossy ads in the construction mags, the peril and FG are the usual fayre. Not this.

 

[vantage]

Maybe there aiming at world domination but judging by the lack of any noticeable increase in orange tractors around here I think they’re not finding it as easy as they thought, so may have to buy their way there.

 

[Chris F]

They are public ally listed and so need to do this sort of thing to promote investment.

 

[deleted user 837354]

Looking for investors rather than customers I would suggest.

It might be that Europe is not their main game.

 

[Pheasant Surprise]

Looking for investors rather than customers I would suggest.

It might be that Europe is not their main game.

By revenue it’s still very much Japan/Asia, NA, then Europe. Doesn’t give a revenue split between construction and ag. Revenue growth looks ok.

 

[sheepmatilda]

Top top brass of kubota are in uk this week

 

[Still Farming]

UK manufacturing declining So promoting Japan allegedly?

 

[Pheasant Surprise]

UK manufacturing declining So promoting Japan allegedly?

There’s nothing stopping Lord Bamford buying a page next week should he so desire. What he decides to fill it with is anyone’s guess

 

[Still Farming]

There’s nothing stopping Lord Bamford buying a page next week should he so desire. What he decides to fill it with is anyone’s guess

Only one left is it?

 

[Pheasant Surprise]

Only one left is it?

For £70K per full page ad he could buy as many as he wants.

 

[Still Farming]

For £70K per full page ad he could buy as many as he wants.

Firm to advertise I ment.

 

[Pheasant Surprise]

Firm to advertise I ment.

I can’t think of any comparable domestic firms, that do construction and Ag equipment, other than JCB, can you? Has there ever been?

 

[Still Farming]

I can’t think of any comparable domestic firms, that do construction and Ag equipment, other than JCB, can you? Has there ever been?

Not any more anyhow.

 

[Pheasant Surprise]

Not any more anyhow.

Come on now that’s a bit of a myth. Domestically it’s really only ever been JCB of a similar-ish breadth and scale, but even they are relative minnows when you look at Deere, CNH and to some extent Kubota.

 

[Still Farming]

There’s nothing stopping Lord Bamford buying a page next week should he so desire. What he decides to fill it with is anyone’s guess

Or ANY other company doing the same.

 

[deleted user 837354]

To be fair, why would they want to mess with Europe. Simple and reliable machines with a bit less technology on board would surely sell well in other markets?