OTOH, by far the most successful machinery show in Europe, Agrtechnica, is bi annual, held every other year with Eurotier, the livestock version.
I would say agritechnica is a complete different level with costs to go with that.
Maybe lamma has grown to big and should be downscaled a bit? (tbf, I haven't been to lamma for six years, so only guessing it's size from what I read on here)