LEAF MARQUE premiums

Brisel

Member
Arable Farmer
Location
Midlands
There used to be one from Helmans Mayonnaise via ADM. I don’t know if any schemes still exist. If you want to supply Quaker with oats in 2022, you will need to be Leaf Marque.
 

Against_the_grain

Member
Arable Farmer
Location
S.E
The ADM hellmans mayonnaise scheme was quite a good one while it lasted. From memory I think it was £15/t bonus for not really doing a lot extra. We had to fill in more paperwork and produce lots of reports for sustainability of our business which were tedious but actually I think helped us understand a few things better. The audit was bolted onto the red tractor one and was a bit more onerous. But when at the time we were growing 300t of osr it was worth doing. I think it was dropped in the end because Hellmans weren't seeing any benefit from the Leaf marque selling more mayo. We left leaf the following year.
 

Hindsight

Member
Location
Lincolnshire
The ADM hellmans mayonnaise scheme was quite a good one while it lasted. From memory I think it was £15/t bonus for not really doing a lot extra. We had to fill in more paperwork and produce lots of reports for sustainability of our business which were tedious but actually I think helped us understand a few things better. The audit was bolted onto the red tractor one and was a bit more onerous. But when at the time we were growing 300t of osr it was worth doing. I think it was dropped in the end because Hellmans weren't seeing any benefit from the Leaf marque selling more mayo. We left leaf the following year.

Hellmans seeing no benefit. Doesn't that tell us a lot!
 

Brisel

Member
Arable Farmer
Location
Midlands
Are they paying a premium for being assured ? Looks fairly time consuming!
The Quaker contract is currently one of the best that I’ve seen, but they have gradually kept adding more and more conditions and eroding the premiums with these conditions. There is at least one TFF member who has said that they will not play the game anymore, so it will be interesting to see how this develops. Hopefully the LEAF audit will bring up some good questions that help bring the farm business on. I’m looking at sustainability in terms of Natural Capital anyway, so it’s a good exercise.

The customer is always right, or something like that!
 

Against_the_grain

Member
Arable Farmer
Location
S.E
At the end of the day it has to work commercialy for all parties involved. I have to say I couldn't really see how being signed up to Leaf marque made the osr any better/sustainable and I guess in the end hellmans(actually unilever) saw this, realised it was only reducing their margin and pulled the plug. I'm a big fan of mayonnaise and I never noticed any additional promotion of leaf marqued produce. Perhaps it ticked a CSR box? Good for us while it lasted though.
Spoke to someone recently about a Warburtons contract. Seemed pretty restrictive for not good enough terms so declined.
 
The Quaker contract is currently one of the best that I’ve seen, but they have gradually kept adding more and more conditions and eroding the premiums with these conditions. There is at least one TFF member who has said that they will not play the game anymore, so it will be interesting to see how this develops. Hopefully the LEAF audit will bring up some good questions that help bring the farm business on. I’m looking at sustainability in terms of Natural Capital anyway, so it’s a good exercise.

The customer is always right, or something like that!

At least the decision to supply the product is based on a voluntary arrangement and if the buyer won't pay enough money for the grief involved then that is their concern and not the grower's.
 

SFI - What % were you taking out of production?

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Red Tractor drops launch of green farming scheme amid anger from farmers

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As reported in Independent


quote: “Red Tractor has confirmed it is dropping plans to launch its green farming assurance standard in April“

read the TFF thread here: https://thefarmingforum.co.uk/index.php?threads/gfc-was-to-go-ahead-now-not-going-ahead.405234/
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