@NFU @Guy Smith I think this is one for the trading standards re. labeling.
"What is the best way to reduce the carbon footprint of your diet?"
I think it's about time our industry representatives stood up and tackled this misleading climate change issue head on now before there is no industry to represent.
Do they actually do anything?
Do farmers pay for it?Well, on the basis that it is on the AHDB website, and is what you find when you search on there for info about farming and the environment, you can only assume that it is their attempt at promoting the industry to the general public, journalists and politicians.
edit: There is a glaring typo on there. I emailed the two top people at AHDB about it a month ago. It is still there. They want sacking, the lot of them.
I just can't believe the supermarkets and everybody else( including the NFU ) have fallen for this distortion of the truth