- Location
- Hammerwich
Love Lamb Week is back from 1-7 September! This year its championed by Charlie Beaty and kick starts AHDB Beef and Lamb's £1.4m lamb campaign. Find out more about the campaign and how you can support: https://ahdb.org.uk/news/love-lamb-week-gains-backing-from-1-4m-campaign?utm_source=TheFarmingForum
Using the tag ‘Lamb hits you in the chops’, the campaign and the week, which runs from 1 to 7 September, begin at a time when British lamb is in peak supply. The activity aims to stem the decline in lamb sales and boost consumer attitudes towards the meat across target audiences. Now in its fifth year, Love Lamb Week has grown to become an industry-wide initiative.