Meat free Bacon at Sainsbury..

Pennine Ploughing

Member
Mixed Farmer
Really p!sses me off.
How can they possibly be allowed to call a soya and wheat concoction bacon?
Surely that must contravene some trading standards regulation?

If we tried to mis label something they'd be down on us like a ton of bricks :mad:
Aye I think there was a ruling about Cornish pasties, could only be made in Cornwall,
Yet it seems fake meat can still call it the same as the real equivalent,
There really should be a test case at the high court to rule against this
 
Aye I think there was a ruling about Cornish pasties, could only be made in Cornwall,
Yet it seems fake meat can still call it the same as the real equivalent,
There really should be a test case at the high court to rule against this

You've just ruined my evening. All this time I've been devouring Cornish pasties in the belief they were actually made from Cornish people. Fudge sake, another good thing ruined.
 
Seen this on Fb earlier
Screenshot_20210618-182034-401.png
 
I would hazard a guess that this drive for plant-based product is because if the meat component is removed the profit margin is much much higher than it would otherwise be. If you look at a horsemeat lasagne the actual meat component is virtually zero to begin with, just a snifter of it, the bulk is cream, cheese or pasta etc. Get rid of the animal meat- make more money??
 

Northern territory

Member
Livestock Farmer
So they can call a strip of ultra processed cereal and soya flour “bacon”………

Could I put a wheelbarrow at the road end selling sprouty potatoes labelled as avocados and call myself Sainsbury’s? 🤔

Same principle surely
F-ing rogues, it’s like their advert for beetroot burgers being so healthy for the soil and much better for the environment. It’s all marketing and should be challenged and quickly.
 

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