Lots of positive talk about this from people I know who are Barbers suppliers. The UK average in terms of milk AB failures I was told is quite alarmingly high compared to the rest of Europe. Also the initiative isn't just about AB failures it also highlights AB use in general, a lot of old fashioned myths about how to use X and Y and what is legal and what is not. More to the point they are your customer, they want it and so if you don't want to meet their specifications, sell your milk elsewhere? The whole industry needs to wise up about antibiotic usage, the pig and poultry boys did it, it is definitely possible.