National trust

I note that you have to apply before you get details of the farm. Also they seem to want to film the letting process as a reality tv program. You have to "promise to look after its resident wildlife" so presumably they will be going for someone that agrees to do a whole load of wildlife stuff and who will make really good telly. Will there be any money in it? Wouldn't like to have a go myself.
 

Penmoel

Member
But I bet applicants will be falling over themselves to come up with wackey conservation plans, and NT will be able to pick and choose their best value option - not one that actually involves making a living from actual farming.
Too true, productivity will have very little to do with it. The guy from NT on the telly was saying how someone will need to keep sheep there and look after the herd well:scratchhead:
Where is the house ?
Think they said it was an ex holiday cottage near by
 
Hmm... it could be a good start for someone, especially if the tenancy allows a bit of tourist exploitation. Might be a kickstart for a public career as the 'go-to' eco-farmer the media want...
That's true. I think I'm becoming a bit of an old cynic though (i'm nearly 40); I can think of several people locally over the past 15 or so years who were good at getting the media's ear about how traditional farming was all wrong and how they were doing things much better. Loads of public money poured into their ventures (ERDP and so forth) and lo and behold, a few years later and they are no longer trading.

Why isn't NT more honest; "Unpaid Conservation Officer Wanted" probably isn't such a good headline and shows how I would never cut it in the media savvy world
 
I'm as cynical as anyone else about this, I particularly liked the bit where it said it would suit someone with a love of sheep!

But it could actually be a good opportunity for someone, perhaps not in the traditional farming for profit role but they would get media exposure and would be in with NT which could all be good stuff on a CV, perhaps this could lead to a job on TV for example, look at Jamie Oliver's mate Jimmy, he wasn't/isn't a conventional farmer but I bet he's making more than most of us.
 

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Open Letter: Response to Eat Balanced Campaign on Social Media

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Letter to the Editor

January 2021

Have you seen the exciting new AHDB ‘We Eat Balanced’ £1.5 million marketing campaign launched on January 4? Anyone watching social media over the past two weeks won’t be surprised its stimulated debate with huge support, outrage, passion and enthusiasm all stirred up.

We want to inject balance into the debate about red meat and dairy – to start having a different national conversation and put farming’s voice out there. The campaign is being run across TV, print and in retail as well as social media, so millions of consumers will have the opportunity to see it. We know 98 per cent of households enjoy meat and dairy but some are looking to reduce, and this is who our campaign speaks to.

Farmers and consumers alike have congratulated us for airing...
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