New appointment to roll out whole-farm benchmarking across UK

Brisel

Member
Arable Farmer
Location
Midlands
Absolute balderdash. Every last word.
By all means share info with farmers, even if they are actually your competitor in supplying a product and in order to enable it to be sold ever cheaper. But why allow that data to be passed on to any other related industry? No other industry lets their production costs be known to their customers or rivals or boast about how little they can sell their product for while still making a profit.



Price is a function of supply and demand as long as the market works properly as you must believe it to. In real life it is open to all kinds of abuse and manipulation. Part of which is to encourage just enough surplus to keep you producing at the average marginal cost of production, no more.

My neighbour is my friend, not my competitor. Your attitude is merely another symptom of what is broken in agriculture. Together, we stand. Divided, we fall.

You have made a couple of good points - yes, we are unusual in that aggregated data is published which is not done for many other sectors. We're all very different - at the risk of contradicting my first sentence in this post, if I can produce goods for 10% cheaper than the industry average then there's my competitive advantage if they want to nail us down to a tiny margin. However, "Continually pressing prices lower" is an ongoing pressure applied to all goods - the retailers just want to buy cheaper than their competitors so they can make more margin. They couldn't give a toss about whether half of UK farmers go bust as long as the shelves are full. Our share of the retail price is so low as to be insignificant for most foods anyway. The retailers won't stop when UK Ag plc is at a break even point based on benchmark data - they will keep going as long as they can get a supply from somewhere. It's when they run short that they will start preaching about "working with our suppliers for a sustainable food chain."

You have another good point - there's no such thing as a perfect market. That's just an economic theory. Non perishable futures quoted commodities traded globally e.g. wheat or maize, get quite close to that but there's freight supply/cost, protectionist tariffs or subsidies etc that skew the supply/demand equilibrium. Milk, meat etc are very susceptible to the exercise of market power not helped by the long production cycles. There's no value added beyond a bland commodity captured by farmers here anyway unless they are running niche shops, cafes etc.

The retailers already have our cost of production data - look at the "cost plus" deals for milk that are helped by Promar's benchmarking (a condition of the contract).
 

Brisel

Member
Arable Farmer
Location
Midlands
Let's be clear

There is a VERY powerful law called the data protection act. We are well aware of it at TFF as obviously we hold a lot of email address on our database and don't ever want to fall foul of the law or in any way compromise our users privacy or security

No one can sell or share ANY data (not even your name !) without telling you they will and asking your permission

I've not had time to read the AHDB T&C's but unless they state otherwise they can not sell any data they hold on you

Interestingly however I believe the NFU do ? Maybe someone can clarify if that is correct or not ?

Farmplan are selling data from gatekeeper as well unless you go to the effort of opting out, something I was told by a lawyer friend is not legal, I predict big trouble ahead on that one ! Group legal action anyone ? It's BIG business and I suspect the only reason RBI (farmers weekly) had any interest in buying a farm software company in the first place !

I'm a big fan of benchmarking however if it can be done in a meaningful way (that's hard !) and it is done to benefit our business and not just done to help those we supply drive down prices etc - we need to be VERY careful who we share commercially sensitive info with, in some cases it might be advantageous to but in others it could be VERY damaging

I wonder if merely giving the information away sidesteps this clause? I'm thinking of the AHDB, not RBI/Proagrica/Farmers Weekly :scratchhead::banghead::banghead:
 

Clive

Staff Member
Arable Farmer
Location
Lichfield
I wonder if merely giving the information away sidesteps this clause? I'm thinking of the AHDB, not RBI/Proagrica/Farmers Weekly :scratchhead::banghead::banghead:

No, you can't even give data away without your permission

All data about you is private until you say otherwise - as it should be imo the data protection act is a very good bit of legislation and breaking it has pretty serious consequence
 

Still Farming

Member
Mixed Farmer
Location
South Wales UK
Aber .Uni being doing this for years and commissioned by Government.
Involving cross section of farms big and small and all enterprise types and diversification inputs to.
Done every year and free if you are involved ?
 

franklin

New Member
I have no interest in allowing my job of making food to be derailled by entering any more data for someone else. The only benchmarking I am bothered about is how much richer or poorer I am on 6th April each year. I can learn more, and get answers quicker, on here than any other source of farming info.

I'll work with other farmers to cut costs / increase profit, but dont see the need for any of Team Clipboard to be involved. Quickest way to increase my earnings with no appreciable loss on the other side would be an end to levies. There is *nothing* someone with an degree; clipboard; and over-inflated opinion of their self-worth can add to my business - they can only subtract from it. Any are welcome to come here and pay me £200 an hour to learn what I do to (try and) mae money. DIscount for group bookings.
 

kmo

Member
Location
E. Wales
Aber .Uni being doing this for years and commissioned by Government.
Involving cross section of farms big and small and all enterprise types and diversification inputs to.
Done every year and free if you are involved ?

Aberystwyth University Farm Business Survey
https://www.aber.ac.uk/en/ibers/fbs/

Wales Farm Incomes booklet 2015-2016
https://www.aber.ac.uk/en/ibers/fbs/stats/sr1516/

Someone from Aber comes and goes through the VAT book for a couple of hours and allocates incomes / expenses to enterprises best he can in the time available. No wellingtons are dirtied in the exercise .
 

Sandpit Farm

Member
Livestock Farmer
Location
Derbyshire
I have no interest in allowing my job of making food to be derailled by entering any more data for someone else. The only benchmarking I am bothered about is how much richer or poorer I am on 6th April each year. I can learn more, and get answers quicker, on here than any other source of farming info.

I'll work with other farmers to cut costs / increase profit, but dont see the need for any of Team Clipboard to be involved. Quickest way to increase my earnings with no appreciable loss on the other side would be an end to levies. There is *nothing* someone with an degree; clipboard; and over-inflated opinion of their self-worth can add to my business - they can only subtract from it. Any are welcome to come here and pay me £200 an hour to learn what I do to (try and) mae money. DIscount for group bookings.

How do you plan to sell your product abroad?

I think there may be *something* somebody with a 'clipboard' and degree may be able to do for you.
 

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