New chemistry – Hidden gem to market leader?

Written by cpm from CPM Magazine

Download PDF A promising new product with a new mode of action could be about to shake up the cereal herbicide market. CPM takes a first look. Luximo’s efficacy is inherently stronger than flufenacet By Mike Abram + Charles Abel It’s not often something put aside and forgotten about decades ago could become a significant herbicide launch 40 years on. But that’s exactly what BASF’s new residual herbicide, currently awaiting approval, could be for grass weed control in cereals. Cinmethylin – the active branded as Luximo by BASF – was originally discovered in the late 1970s and intended for the North American market. But issues around production, particularly sourcing raw materials for making the active ingredient, meant it was never commercialised in that region, explains Stuart Kevis, BASF business development manager for cereal herbicides. “But it was never screened for activity against blackgrass and ryegrass that first time round.” Indeed, during the 1970s and 1980s, blackgrass wasn’t even the primary grassweed threat in the UK, with couch and wild oats bigger issues. It was also a period when active ingredients like isoproturon were effectively controlling blackgrass, where it was present. The global push in the 1990s and beyond for herbicides…
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