- Location
- Bedfordshire
I wouldn't know. I thought they were strugging, they seem to be blaming the downturn on brexit rather than facing upto it.
New Defender - Land rover micro site
- Thread starter Clive
- Start date
ollie989898
Member
Most car makers are in the soup, the EU has been forcing them to meet emissions regulations and costing them billions and now the electric motor has consigned all that investment to the scrap yard. And now the Koreans are building battery/hybrid cars for similar money and they offer a 7 year warranty.
European car manufacture is about to get re-educated the same way it did by the Japanese.
- Location
- East Sussex
One day but not for a while. Useful electric working vehicles are a pipe dream at the minute. You would have thought someone would have come up with an affordable atv by now but they haven’t. No chance of finding an ev that’ll tackle 3.5t trailer either.
Cowabunga
Member
- Location
- Ceredigion,Wales
Because it will do the same job and will therefore actually be in competition for many potential buyers. If those buyers are more commercially oriented, guess which the majority will buy? Forget the badge. Almost forget the price. Look at the vehicle and what it’s expected to do.
The Defender, I’m afraid, is yet another JLR product aimed at the luxury high-spender market and, as such, is mainly in competition at its price point almost always with other JLR vehicles. It will probably be up against the Disco5 and Velar in its consumer [not commercial] guise, which I suspect most sales will be.
What with Brexit’s probable effect on my business, the inevitable pressure to reduce livestock production by price pressure, and the probable unavailability of commercial versions from the get-go, it looks increasingly like I will be asking for my deposit back.
JLR’s survival is the least of my worries.
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Cowabunga
Member
- Location
- Ceredigion,Wales
That is a massive issue for the survival of the company and a symptom of arrogant mismanagement in targeting one demographic that are limited in number and appreciate diversity in design. Their potential customers just don’t want a vehicle that is virtually indistinguishable from their neighbour’s.
Johnnyboxer
Member
- Location
- Yorkshire
Not too well in 2019, I guess if the news reports over the last few months are to be believed
History is littered with companies chasing the premium market, they may have a great product but there is a limited number of people with that kind of disposable income. Often premium car, tractor and the like eventually get taken over by mainstream companies in order to survive. The most successful companies generally have a wide range to cater for all budgets, JLR seem to have forgotten this. As the duck points out, developing a range which competes with other cars from the same company seems suicide to me. Which other car company does this?
Cowabunga
Member
- Location
- Ceredigion,Wales
VW seems to be the expert at doing so. However, while they use the same platforms [laughably now called 'architecture' by more and more uppety brands], VAG sell through separate brands with individual dealerships with different styles and price points.
- Location
- Bury St Edmunds, Suffolk
What a Renault engined Merc?
Just let us have the Toyota 70 series post Brexit and let the consumers make their own choice.
There is not a product on the UK market built to that spec,only sugar coated standard pick ups.
There is not a product on the UK market built to that spec,only sugar coated standard pick ups.
Cowabunga
Member
- Location
- Ceredigion,Wales
Many of the compact Mercs, including the A and B Class do have much in common with Nissan/Renault cars, including in some cases the engines and transmissions. Merc 1.5 and 1.6 litre Diesel engines will be Renault made. A180D, for instance, has a Renault K9K 1.5 Diesel engine and Renault gearbox and more.
I very much doubt the military will be using new defenders or any production car based type vechile these days at all, things are far more specialist now
ollie989898
Member
I think I would agree, the average Land Rover is of no use to anyone in a warzone these days.
Can you link to it?
Not for front line activity where they have the Foxhound and Husky etc, but there's still a huge amount of light vehicle movement at home and abroad that doesn't require that level of protection.
pgk
Member
- Location
- south warwickshire
Does that not have Renault diesel ?
- Location
- Cornwall
That’d put the cat amongst the pigeons! Trouble is the fun police would take the 4.5 diesel V8 out and replace it with a 1.5 hybrid POS.[emoji20]
NorthEastLad
Member
Why would the MOD use a new defender though? The current "white" fleet of Ford Rangers are perfect, cheapish, can fit 5 average sized personel in the back, reasonably reliable.
I can see no reason why the MOD would go for the Defender, it isn't even built in the UK and is expensive.
Cowabunga
Member
- Location
- Ceredigion,Wales
There's always a military market for capable personal transport and fast reconnaissance vehicles in moderate numbers. The Defender's days as a front line military or civilian control vehicle are probably over and they will never sell to any military in the volumes they once did.
Cowabunga
Member
- Location
- Ceredigion,Wales
You make great points there. Unless a 'shorty' is essential for some reason, like air transport, the current available pickups have been given the Defender market on a late by Land Rover. Same goes for the utility sectors which have, in the absence of Defender from the market, fully embraced pickup trucks with custom secure van backs as well as standard pickups.