New Defender - Land rover micro site

Cowabunga

Member
Location
Ceredigion,Wales
Not kidding - that contract is real

I bet if you could get a new defender early you could make money on it - demand will be higher than supply regardless of list price and if it’s any good or not I bet you

I'm sure you are correct and that it will be in demand for a short while. However after that short while it will eat into sales of the Discovery5 and Velar, if not the RR Sport. That is not a concern for the consumer of course, who may well be quite safe on the depreciation front for the first year or so. Dealers will not wish to burn their fingers again by believing JLR's hype and overoptimistic marketing predictions by ordering too many for stock, as they did with Disco5 and Velar.
If customers can order Defender and sell it on before registering it for the road, they will probably be able to make some money on it. If they are forced to keep them for six months before private resale, forget it.
 

Clive

Staff Member
Arable Farmer
Location
Lichfield
I'm sure you are correct and that it will be in demand for a short while. However after that short while it will eat into sales of the Discovery5 and Velar, if not the RR Sport. That is not a concern for the consumer of course, who may well be quite safe on the depreciation front for the first year or so. Dealers will not wish to burn their fingers again by believing JLR's hype and overoptimistic marketing predictions by ordering too many for stock, as they did with Disco5 and Velar.
If customers can order Defender and sell it on before registering it for the road, they will probably be able to make some money on it. If they are forced to keep them for six months before private resale, forget it.

All depends how many they intend to build I guess
 

Cowabunga

Member
Location
Ceredigion,Wales
Have you ? You seen convinced it’s no good

I will reserve my judgement until I’ve seen it and driven it myself

Not at all. I'm sure it will be very good of its type and for its target market. I can't help thinking that its market is actually the same person as would buy a Velar, Disco Sport or 5, or a RR Sport anyway. Especially as it will be priced somewhere in the middle of that lot.
 

Clive

Staff Member
Arable Farmer
Location
Lichfield
You’re right. There will a lot of them hit the used market as soon as the 2nd division footballers PCP agreements end. As long as you don’t mind buying a white one...

Probably to low rent even for division 2 I think

After initial hype I’m not sure it’s going to be all that desirable - it’s a freelancer / disco sport really and nothing desirable about them really
 

Cowabunga

Member
Location
Ceredigion,Wales
Inside info from JLR ? ............. or pure speculation ?

It is to be built on the same line as the Discovery5 and will use the same engines and transmissions and basically everything substantial as it apart from external body panels. Therefore it just cannot vary too much from the price of a Discovery5. That's not speculation, more like being logical.
One interesting development which will be seen across the range is the likely standardisation of the 48V mild hybrid system across the Jaguar/LR/RR range by early next year. That, along with the replacement of the diesel and petrol V6 and V8 engines with a 3.0 straight six Ingenium engine. Again not speculation but an educated forecast. None of which will make the Defender cheaper to build and sell. They are to build both the Disco 5 and Defender, possibly even the RR and RR Sport in the longer term, in their new factory at Nitra, which is in Slovakia. The Defender will not be built in the UK and I doubt whether the Disco5 will be either, from 2020 on.

Speculation hat on. If, perchance, the UK were to fall out of the EU with no deal, I foresee the Jaguar plant at Castle Bromwich being closed down and RR and RRS production being moved to Nitra. They currently have over 400,000 unit potential of overcapacity and that is unsustainable and would be a major crisis in the event of an UK lacking in a customs deal of some kind with Europe.
 

Cowabunga

Member
Location
Ceredigion,Wales
All depends how many they intend to build I guess
New car factories are unsustainable at much less than 100,000 unit annual output. That's a lot of Disco5 and Defenders to sell out of the Nitra factory. It shouldn't be a problem really but LR worldwide does not have the best of reputations, which may hinder sales. Plus they are just too expensive and clustered.
Nissan make and sell 500,000 cars out of its Sunderland UK plant, mainly of two models. As many as JLR manufacture through five factories and about 14 distinct models.
 

Martin Holden

Member
Trade
Location
Cheltenham
If the stories about the likely pricing are anywhere near correct and JLR for sure won’t be discounting them, it’s not really a Defender replacement. The old ones are ok on farm but an awful thing to drive on the road. I occasionally drive my BIL’s short wheel base hard top 2014 model and goodness! It’s awful!
 

Longlowdog

Member
Livestock Farmer
Location
Aberdeenshire
Autocar mag' reckons 40k. No way I'd pass up a 33k Landcruiser with aircon, real dif' locks and a rep' for reliability for a 40k Landie unless the dealer promised me a night with his daughter, the keys to his house and his pin number if it were to break down inside 80,000 miles.
My Td5 Landie 90 broke down 4 times in the first year. Landrover gave me a Kia loaner. I complained and was given a Disco and had to sign a receipt saying 'no offroad, no dogs' and it came without a tow bar.
When I bought my 'cruiser I had it dealer serviced for three years and home serviced for another 3. It blew it's engine at 90k. I phoned my former dealer to price a new engine and fitting. He told me he'd call back in half an hour. 25 min's later he called back.'We know the problem' he said (aluminium gasket in a steel block). 'If you'd a full dealer history we'd do the whole job as a courtesy, however since you don't and your 4 years out of warranty, how does we supply the engine and you contribute £500 towards fitting sound'. I bit his hand off. Then when they collected it from the recovery company and returned it the mechanic said that since they had to split the engine and gearbox they popped a new clutch in and new oil.
I guarantee Landrover will never treat a customer that well.
 
https://www.landrover.co.uk/defender/teaser-v2.html?mrasn=426594.543984&xtref=www.google.co.uk


still in camo but clearly not for much longer


own up then anyone brave enough on the forum of Japaneses pick-up lovers to admit to having one on order ??


Looks a bit disco 4 to me ............... which are pretty popular with farmers its fair to say. Maybe this is more of a family truck than a working vehicle ?
No flatdeck on the back so just a complete fecking waste of time.
 

SFI - What % were you taking out of production?

  • 0 %

    Votes: 80 42.3%
  • Up to 25%

    Votes: 66 34.9%
  • 25-50%

    Votes: 30 15.9%
  • 50-75%

    Votes: 3 1.6%
  • 75-100%

    Votes: 3 1.6%
  • 100% I’ve had enough of farming!

    Votes: 7 3.7%

Red Tractor drops launch of green farming scheme amid anger from farmers

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  • 1
As reported in Independent


quote: “Red Tractor has confirmed it is dropping plans to launch its green farming assurance standard in April“

read the TFF thread here: https://thefarmingforum.co.uk/index.php?threads/gfc-was-to-go-ahead-now-not-going-ahead.405234/
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