Written by Charlotte Cunningham
The new-generation LAMMA event marked great success this week, drawing in more than 40,000 visitors across the two days following the move to an indoor venue for the first time. CPM reports. Held at the National Exhibition Centre in Birmingham, 2019 marked a major change for the event – and it went down a storm with visitors, though thankfully not in the same fashion as 2018 when strong winds closed down the old Peterborough site. Despite notable absences from brands such as John Deere, Massey Ferguson and New Holland, the overriding message that emerged during the show was that the new indoor venue had proved ideal for a national event of this size and stature. It provided a comfortable environment in which to view and discuss the vast array of agricultural kit on show and to talk business, leading many exhibitors to comment on the high quality of conversations they had with visitors. Taking to Twitter, Hereford farmer, Ally Hunter Blair said: “I think the most enjoyable part of LAMMA was the atmosphere. In such uncertain times there was an overriding sense of positivity.” Headline sponsor Asset Finance Partners (AFP) also commented on the success of the event: “It was…
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