New pro British farming PR company

Robt

Member
Location
Suffolk
ok so myself and a few others such as @Clive and @ajd132 think the current message or lack of it from our industry is not helping. So....
we have what 40,000 members in here? Who would be happy to pay £100 per year ? Say a 10% take up? £400,000 would generate a lot of revenue for a start up or company that didn’t hate the vegan( they eat food grown by farmers) hate the successful (they employ people who pay tax ) hate new ideas ( they use less fuel and save money) i’d probably pay more as my business would benefit from British farmers being promoted better. I haven’t the time or skills to do such a thing. I do have the desire and knowledge to know it’s a good idea...
discuss but don’t just it won’t work! Say it won’t work because of....
rob
 

Robt

Member
Location
Suffolk
Again, explain how? We can all critisise, but why will greed affect it?
Also it’s not right to ask and answer your own question, this is a fair debate
 

graham99

Member
every problem in the world stems from the seven deadly sins.
for most of my life i have thought your idea is a good one .
but it is not townies pushing up the price of land ,i is the farmers .
and the reason's farmers are chasing capital gains now ,
is because that is where the banks make the biggest gains.
its the same in town
 

Chae1

Member
Location
Aberdeenshire
Again, explain how? We can all critisise, but why will greed affect it?
Also it’s not right to ask and answer your own question, this is a fair debate
Well I'll start with greed. Whoever runs it will earn far too much money and personally I could do a better job myself.

Guth and Adhb.

Personally I think British farming is seen in a positive light. Through good work from people like Jamie Oliver, Adam Henson and other media.
 

Highland Mule

Member
Livestock Farmer
Right, ask yourself - who is your customer. Not the end line customer, but who pays you? That's the only person who can give you more money. If it's the public, then great - get on there and advertise for your product - not mine, but yours. If it's the marketplace, then I'm afraid you're selling a commodity that will price according to supply and demand, and every pound you spend on improving that demand is diluted by all the other (worldwide) suppliers' profits and by all the middle men's profits. In that case, it takes a hell of a good return on your £100 before you would see any benefit at all.
 

delilah

Member
The root of all evil - so far as UK agriculture is concerned - is market share. I will happily pay your £100 subscription, if you are going to make education of politicians as to the need to reverse the concentration of market share in food retailing central to your manifesto.
I suspect my money is staying in my pocket; it is the big farming businesses, who will pay more than £100 to control your agenda, who are most closely tied to the supermarkets. As above. Greed.
 

Dragon

Member
Location
Cornwall
Yes I would subscribe for initial 2 yrs. For a continuation of subs would need to be seen doing something positive, with feed back to subscribers. I very much understand these organisations can be a big money tree for people, that's what makes the world go round. It doesn't need to be out a out advertising, but subtle positive PR. I expect there are plenty for and against something like this!! Champions of our industry are few and far between and are quite often put down because their acheivements, unjustly.
 

7610 super q

Never Forgotten
Honorary Member
ok so myself and a few others such as @Clive and @ajd132 think the current message or lack of it from our industry is not helping. So....
we have what 40,000 members in here? Who would be happy to pay £100 per year ? Say a 10% take up? £400,000 would generate a lot of revenue for a start up or company that didn’t hate the vegan( they eat food grown by farmers) hate the successful (they employ people who pay tax ) hate new ideas ( they use less fuel and save money) i’d probably pay more as my business would benefit from British farmers being promoted better. I haven’t the time or skills to do such a thing. I do have the desire and knowledge to know it’s a good idea...
discuss but don’t just it won’t work! Say it won’t work because of....
rob
A bit of " PR " is going to catapult us into a world of 21st Century prices for our produce is it ?
I'll hang on to my £100 for now, thanks.
I might just give it to the Red Tractor clowns, just for the hell of it.........
 

edwhite

Member
Right, ask yourself - who is your customer. Not the end line customer, but who pays you? That's the only person who can give you more money. If it's the public, then great - get on there and advertise for your product - not mine, but yours. If it's the marketplace, then I'm afraid you're selling a commodity that will price according to supply and demand, and every pound you spend on improving that demand is diluted by all the other (worldwide) suppliers' profits and by all the middle men's profits. In that case, it takes a hell of a good return on your £100 before you would see any benefit at all.

I’m in
 

graham99

Member
The root of all evil - so far as UK agriculture is concerned - is market share. I will happily pay your £100 subscription, if you are going to make education of politicians as to the need to reverse the concentration of market share in food retailing central to your manifesto.
I suspect my money is staying in my pocket; it is the big farming businesses, who will pay more than £100 to control your agenda, who are most closely tied to the supermarkets. As above. Greed.
funny you should say that .fonterra give double voting rights to large farms
 

Dave b

Member
Arable Farmer
Location
Somerset
Definitely need a better structure to promote UK farming as a brand /product. I go mad when I’m watching the footy and I see foreign food companies advertising around the pitch, why can’t we do it??
 
Location
East Mids
Definitely need a better structure to promote UK farming as a brand /product. I go mad when I’m watching the footy and I see foreign food companies advertising around the pitch, why can’t we do it??
One of the difficulties in that is that your 'foreign food companies' may be some of UK farming's biggest customers. I don't know who you are referring to, but, for example, Mueller and Arla are 2 of the biggest milk buyers in the UK
Walker's Crisps are owned by PepsiCo
Carlsberg brewed in UK with (at least some) specialist UK grown barley
etc.etc.
It's a global market.
 

SFI - What % were you taking out of production?

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  • Up to 25%

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  • 25-50%

    Votes: 30 15.6%
  • 50-75%

    Votes: 3 1.6%
  • 75-100%

    Votes: 3 1.6%
  • 100% I’ve had enough of farming!

    Votes: 7 3.6%

Red Tractor drops launch of green farming scheme amid anger from farmers

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As reported in Independent


quote: “Red Tractor has confirmed it is dropping plans to launch its green farming assurance standard in April“

read the TFF thread here: https://thefarmingforum.co.uk/index.php?threads/gfc-was-to-go-ahead-now-not-going-ahead.405234/
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