Oat milk

Martin Holden

Member
Grassland Exhibitor
Location
Cheltenham
Its called adding value.
Charging more for the same nutrients.
Why of course! Tap into a gullible and “prepared” customer base and charge a fancy price and there you have it - a potentially profitable business. Don’t suppose they are going to pay a premium for the raw material though.
Edit - just looked it up and as others have said it’s soaked and drained oats with plenty of water blended with things like dates or something to sweeten it so it’s mainly water! Gullible public!
 

Farmer Roy

Member
Arable Farmer
Why of course! Tap into a gullible and “prepared” customer base and charge a fancy price and there you have it - a potentially profitable business. Don’t suppose they are going to pay a premium for the raw material though.

thats why its called "value adding"

producers of any raw material are at the bottom of the ladder
 

Jerry

Member
Mixed Farmer
Location
Devon
Why of course! Tap into a gullible and “prepared” customer base and charge a fancy price and there you have it - a potentially profitable business. Don’t suppose they are going to pay a premium for the raw material though.
Edit - just looked it up and as others have said it’s soaked and drained oats with plenty of water blended with things like dates or something to sweeten it so it’s mainly water! Gullible public!

I wonder what the by product is used for or disposed of?
 

PSQ

Member
Arable Farmer
Location
Scottish Borders
It doesn't have the same marketing ring to it when you say "an emulsion of water, oat flour, rape oil, salt and food additives"

What I dont get is Oatley dropping the use of 'E numbers' from the ingredient list.
Calcium Phosphates should be labled as E341 Calcium Phosphates and Calcium Carbonate - E170, also known as 'chalk dust'.



Ingredients
  • Oat Base (Water, Oats 10%),
  • Rapeseed Oil,
  • Calcium Carbonate,
  • Calcium Phosphates,
  • Salt,
  • Vitamins (D2, Riboflavin, B12),
  • Potassium Iodide.
 

Martin Holden

Member
Grassland Exhibitor
Location
Cheltenham
Unfortunately the press and public seem to have a desire for all things new. So much is broadcast about diets and health which is a good thing but where do we see the balanced diet news? The problem we have these days is that many of us are more pedestrian than 40/50 years ago. How many folk jump in a car to travel under a mile these days? Perhaps we should make Sunday's a no car day? On yer bike!
 

teslacoils

Member
Arable Farmer
Location
Lincolnshire
I can understand allergy & lactose intolerance, but gluten free ?
Didn’t realise there was gluten in dairy . . .

Marketing. If you say your product is gluten free, you imply others have gluten in them. It's like I'll sell you my "dolphin friendly" wheat if you want. Or "our dishwashers *won't* rip your face off". Find something perceived as bad, so arsenic or lead, that has absolutely no link to your product. Say you product doesn't contain it. Imply others do. Then ask competitors if their product contains it.....about four seconds before you print a story about how ace your product CT is because it doesn't (IE never) had it in. It's the new standard BBC journalism method.
 

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AHDB planting and variety survey

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The AHDB Planting and Variety Survey provides the earliest view of the planted area for the upcoming harvest in the United Kingdom (UK).​


Complete the Planting and Variety Survey

The survey will estimate the area of cereals and oilseed rape intended for harvest in 2022 in the UK. It aims to assess the varietal composition of wheat, barley, oats and oilseed rape crops in the UK. The results of this survey will allow the industry to quantify domestic production, at a time when food security is more important than ever.
The information can be used to shape the domestic market and trade and assist levy payers in their marketing decisions. It will detail regional differences of cropping across the UK, which will help...
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