Opinion time on adverts about Farmers!

[FiveBarGateOpinions]

Have you got five minutes to help?

RABI want to reach more people to encourage them to support what the charity does for UK farming, but we want your help on which message works best.

We are testing the same images and words with the farming community and the UK public to see what they think before the adverts are properly put together.

That's where you come in.

There are two subtly different ways of presenting the challenges farmers face to the public and we need to know which one you like best...as the farmers.

It takes 5 minutes and the more feedback you can give the better to help shape the advertising that will follow!

https://englandmarketing.qualtrics.com/jfe/form/SV_2fcZcawUbUAY50O

@Chris F and @Clive thank you so much for letting us share this one with TFF as it's for a charity!

 

[FiveBarGateOpinions]

Thanks for the responses so far! please keep them coming as it's so important to get farmers thoughts on this!

 

[Jackov Altraids]

It asks if you would like to be contacted, but not for any contact details.
Is this question flawed or is the questionnaire not anonymous?

Not a complaint, merely an observation.

 

[topground]

Couldn’t get past the ‘I am not a robot’ verification which was a surprise since, before you ask, I am not a robot.

 

[Yale]

Responded, thank you as it makes you think and is educational.

 

[Tractorstant]

sorry didn't pull any punches in my response. needs to be more relatable to the general public. IMO.

 

[FiveBarGateOpinions]

Couldn’t get past the ‘I am not a robot’ verification which was a surprise since, before you ask, I am not a robot.

If you want to take part I can send you a link without the robot questions in a conversation separately? We don't post without them on forums or social s we get all sorts of spam answers though!

 

[FiveBarGateOpinions]

sorry didn't pull any punches in my response. needs to be more relatable to the general public. IMO.

looking forward to spotting yours in the analysis stage...there have been some excellent comments so far and we have been howling in the office - you cannot beat a farming sense of humour!

 

[Hfd Cattle]

Have you got five minutes to help?

RABI want to reach more people to encourage them to support what the charity does for UK farming, but we want your help on which message works best.

We are testing the same images and words with the farming community and the UK public to see what they think before the adverts are properly put together.

That's where you come in.

There are two subtly different ways of presenting the challenges farmers face to the public and we need to know which one you like best...as the farmers.

It takes 5 minutes and the more feedback you can give the better to help shape the advertising that will follow!

https://englandmarketing.qualtrics.com/jfe/form/SV_2fcZcawUbUAY50O

@Chris F and @Clive thank you so much for letting us share this one with TFF as it's for a charity!

Done , but why do you want to know what Gender I am and what Breed I am ?
I am male ( cos I got a todger)
I am British ( cos I was born here )
....but can't see why you need to know

 

[CPF]

Will not do a survey until I can see all the pages before I start.
I’am not the only one that questions this because you don’t know what you are letting yourself into.

 

[Will 1594]

Done , but why do you want to know what Gender I am and what Breed I am ?
I am male ( cos I got a todger)
I am British ( cos I was born here )
....but can't see why you need to know

Correct that Breed English White

 

[Henarar]

Will not do a survey until I can see all the pages before I start.
I’am not the only one that questions this because you don’t know what you are letting yourself into.

You can always stop part wat through

 

[Tractorstant]

I know this is not what you asked for, but thought I would have a play with AI.



This is your office, you work seven days a week and your payslip for the month is below the minimum wage......

This is the reality for some farmers.

 

[FiveBarGateOpinions]

ey until I can see all the pages before I start.
I’am not the only one that questions this because you don’t know what

Done , but why do you want to know what Gender I am and what Breed I am ?
I am male ( cos I got a todger)
I am British ( cos I was born here )
....but can't see why you need to knoW

Thanks for the feedback on pages - we try to include a progress bar where possible as often survey software means that you can't have all the questions in one long list. this happens when you need to be routed to certain questions based on your previous answers.

We ask you some questions about gender, age, location, ethnicity as when we crunch the numbers it helps to understand if there is anything influencing decisions as a group - eg, in this case women may have preferred one ad where men preferred another or vice versa. We try to only ask things that are relevant to the research and we will never ask you personal details that you don't want to answer.

Thanks to everyone who has contributed so far - we really appreciate it!

 

[FiveBarGateOpinions]

Last change to have your say on adverts representing farmers from a leading agricultural charity - please feel free to share the link with anyone you think might be a bit opinionated too!

 

[FiveBarGateOpinions]

I know this is not what you asked for, but thought I would have a play with AI.



This is your office, you work seven days a week and your payslip for the month is below the minimum wage......

This is the reality for some farmers.

But their tech looks up to date so I feel like you need to add in dodgy signal, terrible wifi connections, red tape and regulations....perhaps we should take all the comments and put them through midjourney?!

 

[Tractorstant]

But their tech looks up to date so I feel like you need to add in dodgy signal, terrible wifi connections, red tape and regulations....perhaps we should take all the comments and put them through midjourney?!

AI is not there yet, I did try adding it to the description.

What about a muddy farmer on the tube with a wet lamb under their arm on the tube?

Or an office worker at the bus stop, next bus, 1 week.

I am a lot cheaper than Saarchi & Saarchi….if you want a call.