People are willing to pay more for green products and services

Chris F

Staff
Moderator
Location
Hammerwich
This is from an article by Lloyds Bank - https://www.lloydsbank.com/business...ingForum&utm_medium=social&utm_campaign=poll1

Point one from this article is:

1. People are willing to pay more for green products and services

While making changes to your manufacturing process or materials to make products greener, or making your business infrastructure more sustainable, may come at a cost, this can be offset by being able to charge more for your products or services. The ‘green pound’ is becoming increasingly prevalent, with a new generation of eco-conscious consumers willing to spend more on products with solid sustainability credentials. Research from the Natural Marketing Institute shows that consumers are willing to spend up to 20% more on products and services that are environmentally sound, while a study by Wunderman Thompson Intelligence found that 70% of people would be willing to pay higher costs for sustainable goods. In particular, products that can be reused or recycled can demand higher price-tags, with a global study by Accenture showing that more than half of consumers would pay a premium for such items.

Even in a difficult economy, people’s desire for green products is thriving. A recent poll by global health company Essity showed people are willing to spend around 12% extra on eco-friendly goods, with 81% of respondents saying that environmental issues have become even more important to them during lockdown.

And it’s not just consumers willing to pay more for green products and services – B2B companies can benefit from the increased focus on procurement policies which prioritise environmentally friendly supply chains.


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However, we rarely see the benefits of this at the farming level. A farm can be as green as it wants and there is no reflection in the price it is paid for basic commodities. Will ELMs see this change when we can be measured on the "green" ideas implemented by the DEFRA team?
 

Hindsight

Member
Location
Lincolnshire
This is from an article by Lloyds Bank - https://www.lloydsbank.com/business...ingForum&utm_medium=social&utm_campaign=poll1

Point one from this article is:

1. People are willing to pay more for green products and services

While making changes to your manufacturing process or materials to make products greener, or making your business infrastructure more sustainable, may come at a cost, this can be offset by being able to charge more for your products or services. The ‘green pound’ is becoming increasingly prevalent, with a new generation of eco-conscious consumers willing to spend more on products with solid sustainability credentials. Research from the Natural Marketing Institute shows that consumers are willing to spend up to 20% more on products and services that are environmentally sound, while a study by Wunderman Thompson Intelligence found that 70% of people would be willing to pay higher costs for sustainable goods. In particular, products that can be reused or recycled can demand higher price-tags, with a global study by Accenture showing that more than half of consumers would pay a premium for such items.

Even in a difficult economy, people’s desire for green products is thriving. A recent poll by global health company Essity showed people are willing to spend around 12% extra on eco-friendly goods, with 81% of respondents saying that environmental issues have become even more important to them during lockdown.

And it’s not just consumers willing to pay more for green products and services – B2B companies can benefit from the increased focus on procurement policies which prioritise environmentally friendly supply chains.


-----------------------------------------------

However, we rarely see the benefits of this at the farming level. A farm can be as green as it wants and there is no reflection in the price it is paid for basic commodities. Will ELMs see this change when we can be measured on the "green" ideas implemented by the DEFRA team?

Not if it can come into the UK on a Panamax or in a container. Is the brutal reply.
 

delilah

Member
Will ELMs see this change when we can be measured on the "green" ideas implemented by the DEFRA team?

Only if ELMS pays you to carry on producing food at the level you already do, whilst recognising the environmental benefits in the system you already run. Which means paying it all to PP. Otherwise ELMS is just going to be, at best, income substitution not income enhancement.

As for the article, it's largely bollox.
 

Exfarmer

Member
Location
Bury St Edmunds
I think nearly 30 years ago the NFU organised a survey of peoples shopping habits.
before entering a supermarket , they were asked about whether they intended buying welfare friendly , organic and a number of other things over price considerations. The vast majority agreed.
However the same survey on leaving the supermarket revealed their purchases, were diametrically opposed to their good intentions
 

Chris F

Staff
Moderator
Location
Hammerwich
I personally wouldn't trust anything Lloyds bank says at any time.

Totally untrustworthy.

Well there is that - they are totally useless and unapologetic most of the time. However this is an interesting piece on what consumers "say" they will do.

With ELMs we are all going to be classified in terms of how much good we do. How long before this is included in the classification for what we sell. This I see as a double edged sword.
 

Netherfield

Member
Location
West Yorkshire
Kirklees Council’s buildings and street lights will be powered by green energy from April 2021



We declared a climate emergency in 2019 and have now arranged for our energy supplier to switch our corporate electricity supply to a green electricity tariff for the remaining 2 years of the current contract, which will last until April 2023.


‘Green electricity’ means that our electricity supplies will be generated from entirely renewable sources.


The impact of using green energy in their buildings, street lights, and schools is expected to reduce the district’s carbon usage by around 17, 250 tonnes which are enough CO2 to fill 3450 hot air balloons.


Once the contract ends, the council will look to secure another green energy contract to help contribute to its pledge to be carbon neutral by 2038.


Cllr Shabir Pandor, Leader of Council said:

“As a council we are committed to leading by example as we tackle the climate emergency. Greenhouse gases such as carbon dioxide trap heat in the earth’s atmosphere and contribute to global warming, these carbon emissions are now causing an overall warming of the planet with corresponding devastating impacts starting to be felt. Selecting a green tariff for the council’s energy usage is an essential step in our pledge to help save the planet.

Cllr Naheed Mather, Cabinet Member for Greener Kirklees said:


“The council operates over 100 buildings and more than 180 schools, by switching their electricity to a green tariff now, we can make a significant difference to how much carbon we are emitting. Green energy uses electricity generated from non-fossil fuel sources such as wind farms, and solar panels. Whilst the change to green energy does slightly increase to cost per kw, I strongly believe that the cost of not changing on the planet outweigh this.”

Changing to green energy is just the start of our plan to reduce carbon emissions. If everyone does their bit we can all help save energy and money.


Just remembering to turn off lights in empty rooms, switching to energy-saving lightbulbs, turning appliances off standby, and washing clothes at 30 degrees can make a real difference.


And, when your energy contracts are up for renewal it might be worth considering switching to a green energy tariff as well.



I can't figure out they filter out the non-rewable electricity from the renewable.
 

Agrivator

Member
Livestock Farmer
Location
Scottsih Borders
I think nearly 30 years ago the NFU organised a survey of peoples shopping habits.
before entering a supermarket , they were asked about whether they intended buying welfare friendly , organic and a number of other things over price considerations. The vast majority agreed.
However the same survey on leaving the supermarket revealed their purchases, were diametrically opposed to their good intentions

But the penny has finally dropped that ''organic'' has a higher carbon footprint than ''sound conventional'', and is certainly not a sustainable form of food production.

That's why ''organic farming'' hasn't been included in Defra's roadmap for the transmission of UK farm support away from the CAP. Much to the dismay of the organic farming lobby.
 

Agrivator

Member
Livestock Farmer
Location
Scottsih Borders
Kirklees Council’s buildings and street lights will be powered by green energy from April 2021


Just remembering to turn off lights in empty rooms, switching to energy-saving lightbulbs, turning appliances off standby, and washing clothes at 30 degrees can make a real difference.

Washing clothes, at least bed clothes, at 30 degrees, means you just end up with cleaner bed bugs.
 

Chris F

Staff
Moderator
Location
Hammerwich
But the penny has finally dropped that ''organic'' has a higher carbon footprint than ''sound conventional'', and is certainly not a sustainable form of food production.

That's why ''organic farming'' hasn't been included in Defra's roadmap for the transmission of UK farm support away from the CAP. Much to the dismay of the organic farming lobby.

That's why there in a movement in the States called "Beyond Organic" that has a low carbon footprint.
 

ajd132

Member
Arable Farmer
Location
Suffolk
But the penny has finally dropped that ''organic'' has a higher carbon footprint than ''sound conventional'', and is certainly not a sustainable form of food production.

That's why ''organic farming'' hasn't been included in Defra's roadmap for the transmission of UK farm support away from the CAP. Much to the dismay of the organic farming lobby.
Using the best bits of organic and conventional is the way foward
 

Agrivator

Member
Livestock Farmer
Location
Scottsih Borders
Using the best bits of organic and conventional is the way foward

The trouble is: I can't offhand think of any of the ''best bits'' that organic farming has given us.

I might be doing them a disservice, but can anyone identify a single revolutionary technique, or farming system, or disease treatment or disease prevention method that ''organic farmers per se have developed.

And don't anyone dare say '' controlling thistles by cutting''. I did that as a child, and it bloody well doesn't do a shite of good.
 

ajd132

Member
Arable Farmer
Location
Suffolk
The trouble is: I can't offhand think of any of the ''best bits'' that organic farming has given us.

I might be doing them a disservice, but can anyone identify a single revolutionary technique, or farming system, or disease treatment or disease prevention method that ''organic farmers per se have developed.

And don't anyone dare say '' controlling thistles by cutting''. I did that as a child, and it bloody well doesn't do a shite of good.
I totally get what you mean. Perhaps I worded it poorly.
my view is conventional farming with more focus and effort into the biology side of things which should mean we can become less reliant on pesticides/synthetic fert
 

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