Peta billboards.

Ted M

Member
Livestock Farmer
Location
Shropshire
Yesterday someone posted a picture on a local Facebook farming group of a peta poster showing a broiler chicken(obviously not a healthy example) with wording along the lines of not wanting factory farms and to go vegan. Don't know where it was taken.
Imagine my surprise when we popped into Welshpool this morning for a few groceries and my 11 year old son pointed out said poster adorning the exterior walls of the Poundland store on more than one billboard.
Now this poster, (don't have pic sorry) isn't advertising anything but surely it must be wrong to be allowed to attempt to trash someone else's lawful business?
Have emailed Poundland with my thoughts....
 

Bald Rick

Moderator
Moderator
Location
Anglesey
Designed to attract attention

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If you feel that the advert is telling untruths, contact the ASA
Anyone can advertise on a legal billboard if they have the wonga
 

Ted M

Member
Livestock Farmer
Location
Shropshire
I don't really have anything to do with the poultry industry other than helping a neighbour tip chicks now and then and lugging a bit of muck about.
Just seems wrong to me that one party can advertise to attempt to destroy a legitimate business through dubious "facts" rather than promote their own products.
Last January we had buses going round with vegan propaganda regarding dairy on their back ends, none of it was particularly accurate.
 

delilah

Member
You've lost me now. From your OP I thought you were complaining about fly posting. Fair enough.
But you're complaining about PETA spending money to get their message across ? Why ? Seems like a bloody good idea to me.
 

Muddyroads

Member
NFFN Member
Location
Exeter, Devon
PETA have forgotten more about how to work the advertising industry and its laws to their maximum advantage, than UK ag will ever know.
Rather than all this constant whingeing about animal rights bodies, animal sanctuaries blah blah, how about promoting our own product on its own merits ?
We should, and many do. We promote and sell our meat locally, which involves educating anyone who shows an interest as they walk through the farm. We add value to our produce through my wife’s kitchen, and equally promote this. What we don’t do is slag off any produce from any other source, regardless of what we think about it.
We also grow veg, the vast majority of which is sold through Riverford. No doubt a certain amount of it is eaten by vegans, despite the fact that it’s grown using livestock manure and I drowned several caterpillars today as I washed off some romanesco! The whole vegan cult is a nonsense and a money making racket for big multi national companies.
 

delilah

Member
We should, and many do. We promote and sell our meat locally, which involves educating anyone who shows an interest as they walk through the farm. We add value to our produce through my wife’s kitchen, and equally promote this. What we don’t do is slag off any produce from any other source, regardless of what we think about it.
We also grow veg, the vast majority of which is sold through Riverford. No doubt a certain amount of it is eaten by vegans, despite the fact that it’s grown using livestock manure and I drowned several caterpillars today as I washed off some romanesco! The whole vegan cult is a nonsense and a money making racket for big multi national companies.

But you are comparing your individual efforts with those of a national charity. Yes we should all do our bit, but alongside that surely there should be work by our national representative bodies ? If PETA think it is worthwhile taking space on the back of a bus to point out the environmental damage done by eating beef, then is it not worth our industries while taking the same space to point out the environmental benefits of eating beef ?
 

Muddyroads

Member
NFFN Member
Location
Exeter, Devon
But you are comparing your individual efforts with those of a national charity. Yes we should all do our bit, but alongside that surely there should be work by our national representative bodies ? If PETA think it is worthwhile taking space on the back of a bus to point out the environmental damage done by eating beef, then is it not worth our industries while taking the same space to point out the environmental benefits of eating beef ?
I take your point about individual efforts versus a charities campaign. My point is that PETA are totally disingenuous, as you know. “Environmental damage done by eating beef”? Such as what? Probably very similar to the environmental damage done by consuming soya!
 

DaveGrohl

Member
Mixed Farmer
Location
Cumbria
The problem with that poster is the line "meat and dairy clog your arteries and can lead to erectile dysfunction." It is factually untrue. But many people may believe it to be true including some at the ASA. Quite how you get the ASA on board over it I've no idea when a large percentage of the medical profession believe it too.
 

Ted M

Member
Livestock Farmer
Location
Shropshire
You've lost me now. From your OP I thought you were complaining about fly posting. Fair enough.
But you're complaining about PETA spending money to get their message across ? Why ? Seems like a bloody good idea to me.

Fair enough if they were promoting vegan products or similar, they're not.
Just posting a load of lies to further their aims while attempting to trash perfectly legal and law abiding businesses.
Quite agree that our industry bodies should be advertising on the back of buses etc and have a lot to learn from the PR departments of these so called charities on how to work the media.
But sell on the strengths of your own product, not slander the competition. Especially not with unproven facts and downright lies.
 

Ted M

Member
Livestock Farmer
Location
Shropshire
Fair enough if they were promoting vegan products or similar, they're not.
Just posting a load of lies to further their aims while attempting to trash perfectly legal and law abiding businesses.
Quite agree that our industry bodies should be advertising on the back of buses etc and have a lot to learn from the PR departments of these so called charities on how to work the media.
But sell on the strengths of your own product, not slander the competition. Especially not with unproven facts and downright lies.
 

neilo

Member
Mixed Farmer
Location
Montgomeryshire
But you are comparing your individual efforts with those of a national charity. Yes we should all do our bit, but alongside that surely there should be work by our national representative bodies ? If PETA think it is worthwhile taking space on the back of a bus to point out the environmental damage done by eating beef, then is it not worth our industries while taking the same space to point out the environmental benefits of eating beef ?

I appreciate you appear to have your own vendetta, but the point of the OP was that PETA were peddling blatant untruths. That should be stopped and called out for what it is.

Whether your favourite organisation should be advertising positive messages in the same place is another argument, however valid it may be.
 

melted welly

Member
Arable Farmer
Location
DD9.
You've lost me now. From your OP I thought you were complaining about fly posting. Fair enough.
But you're complaining about PETA spending money to get their message across ? Why ? Seems like a bloody good idea to me.
Think the OPs beef is more to do with the content of the material rather than the fact they’ve taken billboard space.
Their angle of attack wouldn’t be tolerated with other industries and that is to the shame of our representatives and ourselves that we can’t sort out a counter.
The tactics would be akin to ford promoting their S-Max by saying “don’t buy a Vauxhall Zafira, it’ll catch fire and burn your kids”.
 
The problem with that poster is the line "meat and dairy clog your arteries and can lead to erectile dysfunction." It is factually untrue. But many people may believe it to be true including some at the ASA. Quite how you get the ASA on board over it I've no idea when a large percentage of the medical profession believe it too.
Throw enough mud and some of it will stick ☹️

These claims will probably be reported to ASA and found to be factually incorrect..................which all takes time and one day will be reported in the media but a few column inches is hardly going to redress the balance. A few column inches that relatively few will read will be seen by far fewer with less frequency over a short period of time

As I say, throw enough of mud, PETA probably know exactly what they’re up to
 

delilah

Member
"The most stable carbon store we have in the UK is pasture.
Pasture only exists because it is grazed by cows and sheep.
Save the planet: Eat beef and lamb".
Pretty photo of a sunlit cow in the background.

Would that fit on the back of a bus ? Would it catch the eye of the 9 yr old son of @Ted M and (more importantly) his classmates ?
Would it be a better use of of everyone's time, effort and money, than all of this constant and rather pathetic whingeing about PETA and the Vegan society, Kwis and the Moonbat, The beeb and The Grauniad ?
Can anyone point to a single piece of evidence that this constant whingeing has achieved anything ? These people are all running rings round you, laughing at you, because you are all stuck in some entitled past where it was enough to say "Don't criticise a farmer with your mouth full". Get over yourselves, and do something positive to promote your product.
 

Grandad Pig

Member
Location
Essex
Delilah, yes. Nail on head.

Good point. I have said this before but farmers are their own worst enemies very often.

No idea what the NFU exists for nowadays, it used to be THE example I used in class as the epitome of a lobbying organisation that promoted the interests of its members. No longer.
 

Muddyroads

Member
NFFN Member
Location
Exeter, Devon
These people are all running rings round you, laughing at you, because you are all stuck in some entitled past where it was enough to say "Don't criticise a farmer with your mouth full". Get over yourselves, and do something positive to promote your product.
I think you might be better using “us” instead of “you”.
Remember their campaign last year stating that sheep are skinned alive in order to get their wool?
PETA are as keen to have a go at you and your section of the industry as they are any other.
 

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