Plant based food eaters double to 13.7% in 10 years

Bogweevil

Member

examined plant-based alternative foods (PBAF) consumption trends in the UK by analysing repeated cross-sectional food consumption data from the National Diet and Nutrition Survey 2008–2019. Dietary data for 15,655 individuals aged 1.5 years and over were analysed to assess aggregate change in intake of PBAF and six other food groups that play a role in transformative dietary change.

The proportion of individuals reporting consumption of any PBAFs increased from 6.7% in 2008–2011, to 13.1% in 2017–2019 (p < 0.01).

Females were 46% more likely than males to report consumption of PBAF (p < 0.01). Millennials (age 24–39 years) were the most likely generation to report PBAF consumption , as were individuals of the highest income tertile

results support the hypothesis of a pivotal role of PBAF in the transition towards sustainable food systems in the UK, by demonstrating they are becoming increasingly popular among UK consumers. This highlights the urgent need to assess in detail the environmental and health impacts of large scale and population-wide consumption of PBAF in comparison to their animal-based equivalents.
 

Swarfmonkey

Member
Location
Hampshire
File the whole thing under "plant based propaganda".

The proportion of individuals reporting consumption of any PBAFs increased from 6.7% in 2008–2011, to 13.1% in 2017–2019

Self-reported surveys are notoriously flawed. Always have been, always will be. Why? People lie on them, a lot.

Oh, and that paper was paid for by the Wellcome Trust, one of the co-founders of EAT. He who pays the bills gets the results he wants...
 
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Bogweevil

Member
File the whole thing under "plant based propaganda".



Self-reported surveys are notoriously flawed. Always have been, always will be. Why? People lie on them, a lot.

Oh, and that paper was paid for by the Wellcome Trust, one of the co-founders of EAT. He who pays the bills gets the results he wants...

Not so fast, this is based on food diaries which are fairly reliable and don't rely on recollection, and the findings are consistent with other surveys of consumer trends, while the paper was accepted for publication in a high impact scientific journal.

It would be folly to bury heads in ground.
 

Bogweevil

Member
It’s 13.7% of people who bothered to do a plant based food survey

not 13.7% of actual people

It is the rise that is significant not the raw numbers. consistent with consumer surveys so it is fairly strong evidence that plant based foods are increasingly attractive to a certain demographic.
 

Bongodog

Member
This survey is complete B*****s. It reports the percentage of people who have eaten a plant based product, but not if they exclusively eat plant based or if they eat a mixture what that mix is. What I see is supermarkets reducing shelf space for it and having to reduce a lot to get rid of it.
 

Swarfmonkey

Member
Location
Hampshire
Not so fast, this is based on food diaries which are fairly reliable and don't rely on recollection, and the findings are consistent with other surveys of consumer trends, while the paper was accepted for publication in a high impact scientific journal.

It would be folly to bury heads in ground.

A diary is just one way of self-reporting, an inherently unreliable way of collecting data. Heck, there a was a study (Gurmankin et al. 2018) that indicated 4/5ths of people lied to their doctor about diet, exercise, and other behaviour to avoid being judged on them. Think people aren't going to lie about their food intake to the National Diet and Nutrition Survey because they think it makes them look bad? Nah. Humans don't like flagging things up that they think make them look bad.
 

DaveGrohl

Member
Mixed Farmer
Location
Cumbria
Reported. Lol.

What pisses me off about that is the outrageous use of the word sustainable. Oh the irony.
85% of self-reported vegans have thrown the towel in after 12 months anyway.
 

Raider112

Member
I would think more people are bound to have consumed these products, there are a lot more about now, anybody who tried a Greggs vegan sausage roll or drank some of that plant juice could give them the answer they are looking for.
Sales of meat are rising, that tells you all you need to know.
 

SFI - What % were you taking out of production?

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Red Tractor drops launch of green farming scheme amid anger from farmers

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As reported in Independent


quote: “Red Tractor has confirmed it is dropping plans to launch its green farming assurance standard in April“

read the TFF thread here: https://thefarmingforum.co.uk/index.php?threads/gfc-was-to-go-ahead-now-not-going-ahead.405234/
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