Price of bread to rise?

[beefandsleep]

Bread to cost more dough: Price of a loaf set to rise after a surge in the cost of wheat

Millions of families face bigger food bills as the price of bread is set to rise in Britain's High Street supermarkets, according to a new report from food giant Allied Bakeries, citing high prices of wheat.

This is according to an article in the Daily Mail.
@guysmith please please can you get someone in your team to put out a press release saying what a complete load of balls this is given the value of the wheat in an average loaf of bread.
It could possibly point out that as the U.K. tends to have an exportable surplus of wheat that high prices will benefit the economy as a whole.

 

[Iben]

@Guy Smith

 

[Brisel]

What is the cost of wheat in the £1.50 loaf these days? 18p? A 10% rise in wheat costs is 1.8p/loaf. I'm guessing the bakers want an extra 15p/loaf out of Tesco et al!

 

[Yale]

Farmers are easy targets to blame.

Bet they say nothing about increased energy costs to bake the bread and increased logistics costs.

 

[Sonoftheheir]

Must be the increased cost of the imported wheat due to the £?

 

[Brisel]

Must be the increased cost of the imported wheat due to the £?

What is the inclusion rate of imported milling wheat these days? Hovis still have the Union Jack on their loaves so that ought to be 100% domestic wheat??

 

[Sonoftheheir]

What is the inclusion rate of imported milling wheat these days? Hovis still have the Union Jack on their loaves so that ought to be 100% domestic wheat??

I don’t know? I thought there is a shortage of full spec UK wheat? Didn’t they always blend in high protein Canadian/US/German grain?

 

[Badshot]

Woohoo, the massive increase in the price of wheat is just about going to pay for a new farm.
In my dreams, I must admit to not watching the price of wheat much recently, it's all on Warburton contracts, and pooled, but I've not spotted anyone jumping for joy as it's shot up, normally this place is buzzing if it goes up.

 

[bankrupt]

This is according to an article in the Daily Mail.

Looks like someone at the Wail's actually been taking the trouble to read the Grauniad yet again, beefandsleep.

https://www.theguardian.com/busines...ding-bakers-toast-bread-sales-fall-costs-rise

and then, almost 42 hrs later, we have :-

http://www.dailymail.co.uk/news/article-5076045/Bread-cost-prices-wheat-surge.html

 

[Green oak]

I suppose if the traditional process of bread making was used. And marketed well. The bakeries could justify a price increase. But 80% of loaves made are produced using the Chorley wood method. Cheap and bloody awful. I thought bread was made using 4 ingredients. Strong flour. Water, yeast and a pinch of salt.

 

[Guy Smith]

Bread to cost more dough: Price of a loaf set to rise after a surge in the cost of wheat

Millions of families face bigger food bills as the price of bread is set to rise in Britain's High Street supermarkets, according to a new report from food giant Allied Bakeries, citing high prices of wheat.

This is according to an article in the Daily Mail.
@guysmith please please can you get someone in your team to put out a press release saying what a complete load of balls this is given the value of the wheat in an average loaf of bread.
It could possibly point out that as the U.K. tends to have an exportable surplus of wheat that high prices will benefit the economy as a whole.

We will look into a letter. Roughly 10% of the cost of a loaf goes to the farmer for his wheat. So mathematically a 25% increase in the price of wheat only justifies a 2.5% increase in the price of bread. Hardly going to start another storming of the Bastille is it?
But I seem to recollect this won't be the first like this we've written along these lines over the years.

 

[beefandsleep]

Thank you for the response Guy. It must be like banging your head against a wall when you see these kind of articles. Does the NFU lobby for the inclusion of farming in the school curriculum at all? There is clearly a massive need to educate people more, not just about our industry but also about the importance and value of food.

 

[Guy Smith]

Thank you for the response Guy. It must be like banging your head against a wall when you see these kind of articles. Does the NFU lobby for the inclusion of farming in the school curriculum at all? There is clearly a massive need to educate people more, not just about our industry but also about the importance and value of food.

Yes.

And we do lots of this sort of thing.

https://www.nfuonline.com/misc/press-releases/farm-education-packs-launched/

 

[Farma Parma]

I sold wheat in dec 2012 for £231 but bread i'll bet was no dearer after then was it? Joe public are clueless

 

[bankrupt]

Roughly 10% of the cost of a loaf goes to the farmer for his wheat.

This, Guy Smith, is of huge future advantage to us.

It means that, whatever might be claimed to the contrary in "The Guardian", demand for bread will scarcely need to alter when the real price of wheat doubles, trebles, quadruples or quintuples, as it will.

Apparently, since 1945 Joe and Jo public have seen the proportion of their incomes spent on food decline from about 33% to less than 9% now.

And currently, it seems, far more is being spent by UK punters on gambling than on food.

One site alone pays out far more, and far quicker, than the RPA.

https://www.theguardian.com/business/2017/nov/12/bet365-chief-denise-coates-paid-217m-last-year


Lots of cash available there for us to claw back, methinks.

 

[bobk]

This, Guy Smith, is of huge future advantage to us.

It means that, whatever might be claimed to the contrary in "The Guardian", demand for bread will scarcely need to alter when the real price of wheat doubles, trebles, quadruples or quintuples, as it will.

Apparently, since 1945 Joe and Jo public have seen the proportion of their incomes spent on food decline from about 33% to less than 9% now.

And currently, it seems, far more is being spent by UK punters on gambling than on food.

One site alone pays out far more, and far quicker, than the RPA.

https://www.theguardian.com/business/2017/nov/12/bet365-chief-denise-coates-paid-217m-last-year


Lots of cash available there for us to claw back, methinks.

Some clever folk in the Potteries

 

[Dave6170]

People think nothing of paying £60/month for a iphone or £500/month for a car.

 

[Farma Parma]

People think nothing of paying £60/month for a iphone or £500/month for a car.

aye and 80% of new cars are on a PCP its hilarious... nobody owns cars but they all want new ones & not a thought where the money comes from to fund them
just to add of course we know these pcp plans are just a form or renting a vehicle..
but who rents anything these days? it was all the rage years ago TV,s VIDEOS etc etc
until we realized it was way way cheaper to buy the bloody thing in the 1st place.

 

[Farma Parma]

Some clever folk in the Potteries

by Christ she is Dog ruff tho soz 50 !!! shes had a hard life then

 

[kiwi pom]

What is the inclusion rate of imported milling wheat these days? Hovis still have the Union Jack on their loaves so that ought to be 100% domestic wheat??

Why would they import wheat to mill? Is there not enough wheat grown in the UK or can they just buy it cheaper from overseas?