rea valley

thesilentone

Member
Livestock Farmer
Location
Cumbria
Tallis Amos Group [TAG] have been given the area. This was most probably a decision made by the Mothership Deere in order to consolidate their control over and increase the turnover of their dealers. Rea Valley are part of an exceptionally strong business that Deere could probably not exert financial and therefore management control over. I strongly suspect that when The Mothership tells these new massive dealerships that they are facilitating, to jump, that they will have little choice but to just ask ‘how high oh Mighty Mother?’.
This may be a good or bad thing for both customers and dealers but many management types in these big multinational corporations believe that this is the right way to go. Who knows, they may well be right. It’s never done Caterpillar much harm.
I'm sure the dealer agreement will be very detailed, and perused by the Company Lawyer, however, having all your eggs firmly in one basket is not the best business decision.

I have a feeling it will also exclude the Directors, and their family, and others from setting up another similar business, even though it is not a direct competitor to JD. But I maybe wrong.
 

Cowabunga

Member
Location
Ceredigion,Wales
I'm sure the dealer agreement will be very detailed, and perused by the Company Lawyer, however, having all your eggs firmly in one basket is not the best business decision.

I have a feeling it will also exclude the Directors, and their family, and others from setting up another similar business, even though it is not a direct competitor to JD. But I maybe wrong.
From a massive manufacturing perspective it must be about controlling the distribution, sales and service while leaving the financial risks, including stocking of new and used, heaped on their retailers. Power and control is so important in so many walks of life and business and agricultural machinery is no different. Once a brand gets to a certain market share and size it, whether its a car, food, cosmetics or pharmaceutical or whatever product, the brand wants to exert more and more leverage over retailers for everything from Corporate Image, to accounting, to sales targets, to service to warranties to virtually take over retailers without actually taking on the risks or financial costs. To this end they may not favour the most successful or strongest of their dealers but will support the most ambitious and which they can exert the most control over. That’s just business and it happens in all sectors of business not just farm machinery. In this sector all the big brands want dealers with real economies of scale that are hungry to sell and for the minimum margin where necessary. They don’t want to deal with dozens of small dealers with variable performance and standards of management. They want the biggest and to mould them into being the best. They don’t want their own dealers competing with each other either, as there is more than enough competition from rival brands without ‘family’ cutting their brother’s throats.
 
Hi everyone!
Marketing team at RVT here... so you have all heard our exciting news... and if you haven't all the details can be found on our website https://reavalleytractors.com/rea-valley-tractors-future-lies-with-new-holland-jcb-and-kuhn/

We recognise the impact that these changes will have on other dealers, and customers alike and whilst it is difficult to give exact details of how transitions will take place at the moment, please be assured that as more information becomes available we will share this with you.

In the meantime please be assured that our quality of service will remain as you would expect from RVT, and we will continue as John Deere dealers until 1st November 2022.

We thank you for your support and please give us a call or message us directly if you have any questions... [email protected] or 01743 289104.

Have a good weekend :)
 

Qman

Member
Mixed Farmer
Location
Near Derby
Hi everyone!
Marketing team at RVT here... so you have all heard our exciting news... and if you haven't all the details can be found on our website https://reavalleytractors.com/rea-valley-tractors-future-lies-with-new-holland-jcb-and-kuhn/

We recognise the impact that these changes will have on other dealers, and customers alike and whilst it is difficult to give exact details of how transitions will take place at the moment, please be assured that as more information becomes available we will share this with you.

In the meantime please be assured that our quality of service will remain as you would expect from RVT, and we will continue as John Deere dealers until 1st November 2022.

We thank you for your support and please give us a call or message us directly if you have any questions... [email protected] or 01743 289104.

Have a good weekend :)

You must be stark staring bonkers to leave John Deere to go to New Holland. It's like leaving Lily James to take up with Dianne Abbott.
 

Deerefarmer

Member
Location
USA
You must be stark staring bonkers to leave John Deere to go to New Holland. It's like leaving Lily James to take up with Dianne Abbott.
Thanks for stating the obvious. I don't have any connections whatsoever but someone took a pretty hard blow to the noggin to leave a company that sells reliable machines and now try to sell absolute total junk..... I can't fathom .
 

Cowabunga

Member
Location
Ceredigion,Wales
Thanks for stating the obvious. I don't have any connections whatsoever but someone took a pretty hard blow to the noggin to leave a company that sells reliable machines and now try to sell absolute total junk..... I can't fathom .
There is no junk made these days. They all have their issues from time to time but they all work harder and longer than ever before on average.
 

Robt

Member
Location
Suffolk
I'm sure the dealer agreement will be very detailed, and perused by the Company Lawyer, however, having all your eggs firmly in one basket is not the best business decision.

I have a feeling it will also exclude the Directors, and their family, and others from setting up another similar business, even though it is not a direct competitor to JD. But I maybe wrong.
They haven’t sold they have changed franchise.
 
From my doorstep in Conwy, to almost Derby, if you buy a NH, it’ll be off RVT theoretically. Once, in a job interview, a certain MD had the short sightedness to tell me that farmers are a “touchy feely” bunch in business, where face to face and a handshake and sticking to your word are important. Well here’s the thing, face to face familiarity are important factors to the farming community. If I don’t fecking like you, then I’m not buying. End of. If you make my skin crawl, in fact if my wife even goes “dont like him, slimy sod” then that’s that, if you’re not liked, you’re not trusted. So,as an employee of big companies, you’re just a number. So salesmen could in future come and go, just like the giant car dealerships. “Where’s Terry who sold me the XC60 last year?” “Who? I’ve only been here a month” So you as a customer will be an unknown, and few will remember you. Will you receive that same level of customer service? Maybe, Most likely. Will you feel you’re getting a good honest deal at the sales stage? Not at all. They’ve wrecked the trade, greed, tough sales targets. Glad I’m not a slave to the finance man, because let’s face it, there’s a huge chunk of the machinery industry underwritten by drip, in reality, not only have the manufacturers got the dealers in the palm of their hands, but the customers too.
 
Thanks for stating the obvious. I don't have any connections whatsoever but someone took a pretty hard blow to the noggin to leave a company that sells reliable machines and now try to sell absolute total junk..... I can't fathom .
Local contractor has over recent years gone from a mainly blue fleet to a mainly green one.
They still seem to have plenty of issues with the green ones, from what little I see and from what they tell me the green ones aren’t any more reliable but what they are full of praise for is the backup they get from RVT which reading between the lines is the biggest factor in them having more green ones now.
 
1656715918805.png
 

Enry

Member
Location
Shropshire
Thanks for stating the obvious. I don't have any connections whatsoever but someone took a pretty hard blow to the noggin to leave a company that sells reliable machines and now try to sell absolute total junk..... I can't fathom .
You must be stark staring bonkers to leave John Deere to go to New Holland. It's like leaving Lily James to take up with Dianne Abbott.
so JD are amazing and NH are crap? Simple fact is like cars, you pays your money and takes your pick…ok so JD is UK market leader but CNH are pretty much on a par now, and Agco not far behind. They all have strengths and weaknesses, and who knows, NH may be a better deal commercially for RVT than JD…they all do a job and all break down…either way there are far bigger issues in tge world of ag and the wider world than a tractor dealer changing brand
 
Last edited:

Chips

Member
Location
Shropshire
As main dealers go, I’ve always been happy enough with the service from RVT, not that I’ve been in the market to buy shiny new stuff. I’d drive past the local MF dealership to get there anyway.🤐

The company/people are more important than the brand imo.
Your right, and people, my self included really rate RVT back up and the employee's , the thing is, exactly the same is true of Teme Valley Tractors who have been dumped by NH and as a result I suspect a lot of their customers will not be happy with NH .
 

SFI - What % were you taking out of production?

  • 0 %

    Votes: 103 40.4%
  • Up to 25%

    Votes: 93 36.5%
  • 25-50%

    Votes: 39 15.3%
  • 50-75%

    Votes: 5 2.0%
  • 75-100%

    Votes: 3 1.2%
  • 100% I’ve had enough of farming!

    Votes: 12 4.7%

May Event: The most profitable farm diversification strategy 2024 - Mobile Data Centres

  • 1,484
  • 28
With just a internet connection and a plug socket you too can join over 70 farms currently earning up to £1.27 ppkw ~ 201% ROI

Register Here: https://www.eventbrite.com/e/the-mo...2024-mobile-data-centres-tickets-871045770347

Tuesday, May 21 · 10am - 2pm GMT+1

Location: Village Hotel Bury, Rochdale Road, Bury, BL9 7BQ

The Farming Forum has teamed up with the award winning hardware manufacturer Easy Compute to bring you an educational talk about how AI and blockchain technology is helping farmers to diversify their land.

Over the past 7 years, Easy Compute have been working with farmers, agricultural businesses, and renewable energy farms all across the UK to help turn leftover space into mini data centres. With...
Top