I am happy to be corrected , i always thought the Merino had been bred over the years to producePoor quality meat? Merino is widely recognised by farmers in countries where Merinos are available as the best eating meat of all breeds. Fine textured, low sheer testing (high tenderness) and very flavoursome.
It may be of surprise to you that 2 Merino meat brands (18 month old animals from NZ mountain lands) have a large share of the restaurant hotel trade servicing NZ's burgeoning tourist industry because chefs receive the most compliments for those meals. The consumer is always right.
Ocado UK's largest and voted best on-line supermarket since 2010, has recently signed a large deal with NZ's Alliance Group (largest processing international trader of lamb in the world) for chilled SILERE Alpine Origin Merino, a part of Alliance brands under the "Pure South" logo.
Merino farmers cannot supply enough animals to fill contract space. This product commands a substantial premium. Poor quality? Yeah right.
quality wool.