Red tractor advert

[SilliamWhale]

Can’t remember, and have shut the page now.

No one particuarly famous or flag waving their RT then

 

[SilliamWhale]

Marriages do

No big fuss on their website...

 

[Highland Mule]

No one particuarly famous or flag waving their RT then

I wouldn't know - I'm not a baker. It looked quite prominent on the label though, so would probably be what I would chose if I saw it (ironically, as I'm not into FA myself, but do tend to seek it out when shopping).

 

[Clive]

It's a good advert. I like it.

The thing is, it would have exactly the same impact if it was produced by AHDB and advertised a Union Jack rather than a red tractor.

This is why Red Tractor doesn't serve a purpose in its current guise. A 'premium' product with no premium.
This is why the RT business model has become one of compulsion because it can't otherwise justify its existence.
If RT actually achieved a premium so that producers want to choose to join then all would be good.

the advertisement itself us ok - nothing gteat but “ok”

its message is misleading however - thats not a good idea and possibly not even legal ?

 

[Cab-over Pete]

On the subject of RT and whether shoppers care if their food is RT assured or not:

There has been a huge surge in buying local, buying online and therefore selling direct from farm to customer. How many of the farm based online sellers and farm shops promote their RT assurance to their customers?

If very few do and custom is still growing then there is surely an answer in that somewhere.

We sell boxed lamb and we’ve never been asked, not once.

 

[Clive]

On the subject of RT and whether shoppers care if their food is RT assured or not:

There has been a huge surge in buying local, buying online and therefore selling direct from farm to customer. How many of the farm based online sellers and farm shops promote their RT assurance to their customers?

If very few do and custom is still growing then there is surely an answer in that somewhere.

We sell boxed lamb and we’ve never been asked, not once.

if they did promote they would have pay Red Tractor for a licence !

crazy

they pay to advertise and then charge others who want to promote it !!!!!!

 

[D14]

4 likes 1 unlike so far

Its not traceable because everything produced in the uk gets mixed with imported stuff so they've no idea how its produced.

It cannot be deemed safe because of the above reasons.

And likewise they cannot be assured its farmed with care because they don't know where its come from.

So basically the whole advert is false advertising.

 

[tullah]

On the subject of RT and whether shoppers care if their food is RT assured or not:

There has been a huge surge in buying local, buying online and therefore selling direct from farm to customer. How many of the farm based online sellers and farm shops promote their RT assurance to their customers?

If very few do and custom is still growing then there is surely an answer in that somewhere.

We sell boxed lamb and we’ve never been asked, not once.

Shows what a racket the whole thing is, and at our expense.

 

[Drillman]

Now I know the RT advert is aimed at the consumer!

but

who will gain if sales of RT branded products increase on the back of it?

would I be right in assuming more RT licences been issued to use the logo and therefore more money into RT coffers?

And as paying RT members who provide 50% of there income as it is where do we figure in this on the money front?



or in laymans terms Are Rt gonna say hey guys without you farmers we wouldn’t exist so we’re gonna run an ad campaign using the hard earned money you given us and provided it all goes to plan we will pass the increased revenue over to you guys, as your the ones who make it happen!

Obviously the cynic in me thinks Mosley, blenkiron etc are more likely rubbing there hands together for the pay bonus for a job well done (in there eyes)

 

[LTH]

Just seen the the latest Red Tractor advert on you tube, need I say more it looks like it's made by kids & just about suitable for the CBBs kids channel, I'm sure we would be far better paying our subscriptions to McDonalds!

Macdonalds has the best advert backing British farming by far

 

[old father time]

The RT advert is full of untruths. How storing wheat that has been imported for three months can be sold as British, how can cane sugar be sold as British, how can imported produce be packed in this country and then be sold as British, it is all wrong.

 

[wanton dwarf]

The advert seems to achieve what it should.

How do others propose you get across messages on reassurance on traceability and food safety across all of the sectors in 30 seconds? I couldn't come up with anything better.

Given the fact RT doesn't test food, in fact you don't even have to grow any food nor does it even have to be edible.

RT is just form filling. Meaningless.

Food security comes from testing done at the point the product enters the food system. Which in the case of cereals, some is done by the farmer and some done by the trader/mills. I should also point out that some is done by the products UK farmers are allowed to buy, as opposed to god knows what legislation in foreign countries. None of it relates to RT at all, whether someone is in RT or not the testing is done as it should be.

Traceability ? Who are you trying to kid ? As soon as cereals hit a traders warehouse or mill warehouse it's gone.

 

[wanton dwarf]

On the subject of RT and whether shoppers care if their food is RT assured or not:

There has been a huge surge in buying local, buying online and therefore selling direct from farm to customer. How many of the farm based online sellers and farm shops promote their RT assurance to their customers?

If very few do and custom is still growing then there is surely an answer in that somewhere.

We sell boxed lamb and we’ve never been asked, not once.

THIS. It exactly hits the nail on the head. We do what you describe. We buy locally, the people we buy from are buying quality which has nothing to do with being in RT or not.

 

[Cab-over Pete]

People want quality and provenance, but they don’t care if it has a tractor on it or not.