Red tractor losing the support of the consumer.

[Drillman]

Not long ago red tractor claimed 4 out of 5 people actively looked for the logo.

below is a survey lifted off FB that red tractor themselves put on.

now only 24% of folks or just under 1 in 4 actively look for the logo.

Although red tractor are claiming 2/3rds look for the logo or prefer it on there FB page As it looks better than 24%

However you look at it it’s a lot less than the 80% they were claiming not long ago.


Marketing disaster it seems.

And reading it again there’s certainly a marketing spin on the wording!

 

[ploughman1963]

I would love to have seen the results for 'The Union Jack'. My own unscientific research suggests that the Union Jack is the label most shoppers look for

 

[Drillman]

For reference here is a link to the 4 out of 5 people actively look for the logo quote from a recent red tractor press release.

Red Tractor unveils campaign to put British food on the table for Christmas - Poultry News

www.poultrynews.co.uk

looks like something has gone badly wrong since October,

Maybe time for rt to explain to its members?

 

[MrNoo]

For reference here is a link to the 4 out of 5 people actively look for the logo quote from a recent red tractor press release.

Red Tractor unveils campaign to put British food on the table for Christmas - Poultry News

www.poultrynews.co.uk

looks like something has gone badly wrong since October,

Maybe time for rt to explain to its members?

Yes, but they only asked bods in their office

 

[tullah]

They can do all the surveys they want but they need to ask one question instead of giving alternatives if they want a true answer.
"When shopping do you look for any logos on the packaging?" The answers would come back with some giving union jack but nobody giving RT.

 

[betweenthelines]

Q 1. "What do you look for on food packaging when you are shopping"

A "The Price" 95%
"Union Jack" 4%
"Something about animal welfare" 1%

Q 2. "Do you look for the Red Tractor?"

A "What?" 99%
"Yes, but I am a farmer/partner of a farmer/work for Red Tractor" 1%