Just read Red Tractor news that was delivered last week. I note that there is a phrase that says after consultation the new rules will be implemented in November 2021. I responded last week to the consultation, as a result of that phrase I am wondering if I wasted my time.
On the back page it claims some figures about 'primary shoppers' and projected shopping preferences . On the rare occasion that I use a supermarket I people watch and I would say that most shoppers barely look at labelling and just buy what they like and need , their objective is to feed themselves as cheaply as they can ,get round the shop as quickly as they can and get out of there. If RT conducted a survey in our local supermarkets I think the figures would be somewhat different . Where do the figures come from?, I wonder how many people actually know what RT means.
You've hit the nail on the head. Most shoppers buy on price alone, despite what they might say in a poll organised by a firm who seek to claim otherwise. Some will buy British if it's the same price as the alternatives and a small discerning and vocal minority will actually seek out food with a better provenance.