Saw this in Lidl

[AIMS]

I'd be very surprised if you could supply any major supermarket without some assurance scheme, they will demand it just to cover their own backs at the very least. They will have their own set of rules you must follow if they choose not to use RT.
If you have various customers that all require assurance of some sort it can be beneficial to be RT assured as you then only have one scheme to follow, what usually happens is each customer sends their own questionnaire with extra questions each year. We decided to stop supplying Booths because the time spent answering the bloody questions they asked made it not worth bothering with them.

You are correct. The assurance scheme they all go with is BRC Global Standard for food safety. Unless it is a small producer in which case they tend to go for SALSA. SALSA is of course part owned by BRC!

 

[Dave6170]

Damn it,got me going with the cheese and a lager.

View attachment 954935

No red tractor on the lager either.

I won't buy brewdog, 1st I dont like any of their beers and 2nd they have bought a highland estate to be planted in trees! To offset their carbon footprint.

 

[Tarw Coch]

I won't buy brewdog, 1st I dont like any of their beers and 2nd they have bought a highland estate to be planted in trees! To offset their carbon footprint.

Yep, this carbon footprint malarkey is a complete farce, if you’ve got deep pockets, simply spend some money to tell everyone how good you’ve been..........then carry on as before

 

[Barleymow]

The best thing the powers that be could do is remove the "last country of primary process" because too many retailers use it as a cover for imported product.

If they want to put a Union Flag (or a Red Tractor) on it then it should be planted, born, grown, produced, processed and packaged in the UK.

Too simple?

Would be very little to chose from if you went back to basics. Such as inclusion of soya in feed rations to feed pigs etc

 

[DaveGrohl]

Why not try an experiment.

Put 2 identically packaged products on the shelf of a supermarket.

One will have a red tractor logo and the other will be 5% cheaper to reflect the difference in farmgate prices.

Guess which one will sell better.

Or more interestingly, have one with a Union Jack prominently displayed like the cheese example above and an identical one with only the pathetic Red Tractor symbol. But crucially make them the same price. I know which one I'd go for.

 

[chickens and wheat]

Perhaps if the red tractor was a different colour things would be more reliable.

Also it should be blue or yellow really thinking of which tractors are UK assembled

 

[betweenthelines]

I genuinely cannot remember the last time I saw anything in our fridge with the red tractor on, not because we boycott it but because none of the producers we buy from have it.

That's because no one bases their decision on what to buy on RT.

I doubt if 90% of shoppers have heard of it, and those who have probably don't understand what it means.

A Union jack means UK grown, so meets UK standards-that's easy for everyone to understand

 

[Steevo]

That's because no one bases their decision on what to buy on RT.

I doubt if 90% of shoppers have heard of it, and those who have probably don't understand what it means.

A Union jack means UK grown, so meets UK standards-that's easy for everyone to understand

I want to totally agree with all of this!

But does it....?

Silver Spoon being a perfect example. These big corporations drive a coach and horses through any regulations purposefully to gain the benefit without the cost.

 

[Tarw Coch]

That's because no one bases their decision on what to buy on RT.

I doubt if 90% of shoppers have heard of it, and those who have probably don't understand what it means.

A Union jack means UK grown, so meets UK standards-that's easy for everyone to understand

That’s certainly not what RT claim.
They claim they are widely recognised and trusted by consumers.
Not sure I believe them but that is what they claim.

 

[An Gof]

That’s certainly not what RT claim.
They claim they are widely recognised and trusted by consumers.
Not sure I believe them but that is what they claim.

Uou can get any answer you want in a survey. It’s all about how you ask the questions

 

[Courier]

Or more interestingly, have one with a Union Jack prominently displayed like the cheese example above and an identical one with only the pathetic Red Tractor symbol. But crucially make them the same price. I know which one I'd go for.

The nearest ?

 

[Still Farming]

Any surveys or polls done to see if public "go for red tractor or know what red tractor" is?

 

[JCMaloney]

Would be very little to chose from if you went back to basics. Such as inclusion of soya in feed rations to feed pigs etc

You see me, being simple, would stop at the pig being the product.
If the pig is UK born & bred and then processed in the UK into an end product then bang a flag or red tractor on it.
Taking it`s feed into account is "over stretching" the relationship to the end product.
Whereas if the pig is raised here, sent abroad for processing and re-imported that isn`t a UK product.

A quick check through the cupboards at home revealed two products with Red Tractor logo`s on ...... Porridge and Weetabix.

 

[JeepJeep]

Couldn't give two hoots if it's Red Tractor. British far more important unless it's Britanny Butter.

 

[kfpben]

The best thing the powers that be could do is remove the "last country of primary process" because too many retailers use it as a cover for imported product.

If they want to put a Union Flag (or a Red Tractor) on it then it should be planted, born, grown, produced, processed and packaged in the UK.

Too simple?

Probably a bit too simple- the farm I relief milk on sometimes buys heifers from Ireland.
Could the milk not then be sold as British?
What about feeding livestock imported feed stuffs?

 

[Courier]

Probably a bit too simple- the farm I relief milk on sometimes buys heifers from Ireland.
Could the milk not then be sold as British?
What about feeding livestock imported feed stuffs?

We're not going down the "Guernsey and Jersey channel island milk cannot come from UK mainland" thing, are we ?

Channel Islands Brussels Office (CIBO)

www.channelislands.eu

 

[JCMaloney]

Probably a bit too simple- the farm I relief milk on sometimes buys heifers from Ireland.
Could the milk not then be sold as British?
What about feeding livestock imported feed stuffs?

And that`s where it slips.

In a perfect world & looking from a consumers point of view...

100% UK feedstuff, UK beast & UK production gets RT as the "UK benchmark" and should attract a premium for the producer.

As soon as you add in an imported step, be it beast, feedstuff or processing then it opens the door to that last country of primary origin stuff where imported product of poorer quality and standards gets "hidden".

I`m a bugger for searching packets for those processing plant and country of origin labels!