Written by Lydia Turner
A specialist machinery supplier near Daventry has been named Spearhead’s Dealer of the Year 2020. At just 29 years old, the owner, Henry White was praised for his tremendous energy and after sales support.
Attlefield Farm Machinery first stocked Spearhead equipment three years ago. During the last 18 months, their sales performance placed them at the top of Spearhead’s league table.
Henry White comes from a well-known family with industry heritage. His father, Patrick White, runs PJ Services, the well-known international haulage company.
The White family also run farms in Poland. They used a 450-9S flex-wing topper to bring the farm back into production after 20 years of being fallow. This is what Henry said first sparked his interest in the product as a youngster.
An impressive single site dealer
In his early 20s, Henry started selling quad bikes. Today, he operates from brand new purpose-built premises with Spearhead equipment at the helm. The Hellidon site includes fully stocked showrooms, offices, and well-run workshops. For a fledgling dealer, the level of investment and product knowledge is impressive.
After sales service is a huge focus for Attlefield Farm Machinery. Stocking plenty of Spearhead parts, they strive to get machinery back in the field quickly. They also deliver parts – next day – with regular demand from across the UK and Europe.
Notably, Henry said: “Holding a continual stock of the renowned Multicut 460, 620, and the impressive new Sniper series flail mowers has been key to our success. They are the type of item you must be able to supply immediately.”
Attlefield and Spearhead teamwork
Attlefield Farm Machinery’s success is also down to the fantastic relationship between themselves and Spearhead. Working closely with Jack Norton (Spearhead Area Sales Manager) Henry is always on the front foot with Spearhead developments. He is also in daily contact with Steven Nel (Spearhead Parts Manager) in Spearhead’s parts department, ensuring he is carrying the correct items to support Spearhead’s wide range of products.
The dealer’s success has been helped by nurturing this teamwork.
Henry explained: “I’m delighted Attlefield Farm Machinery has been named Spearhead Dealer of the Year. It’s great recognition for the team here and I’m happy to keep building on the high standards that we have set ourselves. To my advantage, Spearhead takes centre stage here and I believe we give the brand the energy and attention it rightly deserves. There’s incredible demand for robust mowing and cutting machines across the UK. I couldn’t be prouder to align my business with the quality of Spearhead.”
Spearhead nominates a Dealer of the Year annually, basing the decision on dealer promise and success.
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