That's the way it works.And then a rubbish year the next year as you have put your customers off and they are now using pre prepared imported stuff.
When seed is ordered you budget for Ave yield.
The season gives you a big or small yield the price takes the strain.
We like to think we can control events with Irrigation feeds etc but we can't make much difference.
Should contact prices rise then the area could grow but pigs could fly.