Breakthru
Member
- Location
- Scottish Borders
Vertical farming, look at the actual nutrient density as per Sait @ Groundswell. Advertising by the multi nationals is the key. These are the same people a few generations down who on finding Margarine killed the Turkeys it was designed to fatten then fed it to humans as healthy. Nether bird nor rat will touch it. They know whats good and bad for them. This is where AHDB either go proactive or disappear. Yes we need to provide known quality but the RT route is wrong. Concentrating their stupidity on the producer rather than educating the consumer.'As the costs of modern meat and milk products drop below those of animal-derived
competitors, new producers may flourish as their margins increase far beyond those
in livestock farming. For early in the disruption, animal products will set the marginal
price for modern foods. Given the cost advantages modern products enjoy, this will
lead to a period of exceptional margins that is likely to drive even greater investment
in the modern food sector. However, over time, as supply grows and competition
increases, modern products themselves will begin to set the marginal price, thus
reducing margins back to a longer-term, equilibrium level.'
'Modern food products should lead to a
reduction in diet-related health issues, such as obesity,
diabetes, cancer, and heart conditions.'
'Social Implications:
» » Higher quality food will become cheaper and more
accessible for everyone.
» » The poorest American families could save 8% of
their income each year, equivalent to $700, by 2030
through cost savings made by buying modern foods
that are up to 80% cheaper than existing animal-
derived products.
» » Half of the 1.2 million jobs in U.S. beef and dairy
production and their associated industries will be
lost by 2030, climbing towards 90% by 2035.
» » Employment and incomes in all other U.S. livestock
and commercial fisheries industries will follow
suit, for a total loss of more than 1.7 million jobs
by 2035.
» » The emerging U.S. PF industry will create at least
700,000 jobs by 2030 and up to 1 million jobs
by 2035.
Economic Implications:
» » The cost of modern foods and other PF products
will be at least 50% and as much as 80% lower than
the animal-derived products they replace, which
will translate into substantially lower prices and
increased disposable incomes.
» » The average U.S. family will save more than $1,200
a year in food costs. This will keep an additional
$100bn a year in Americans’ pockets by 2030.'
From; Rethinking Food and Agriculture 2020-2030