Then why not publish in the Daily Mail the shocking waste of consumers at the supermarket ?Playing devil's advocate - the reason that supermarkets want "perfect" veg is because customers want that. Some supermarkets have made a big thing of having wonky/imperfect veg at a lower price & yet a large majority of customers will still only buy the in grade stuff, watch how folk root through the loose veg to get at the best looking bits, watch folk selecting bananas - they want them all the same size & without a blemish. The same goes for cuts of meat - watch how folk paw through the available joints or bits of steak for the lowest fat content & pinkest look, ironically the most tasteless pieces, but at least it looks good. If they can't find the quality they want in Tesco, they'll go down the road to the competition.
Obviously a lot of blame falls at the feet of the supermarkets for how they operated in the past, particularly in the 80s & 90s, but at least Tesco are trying to do something about it & have been doing so for some time now.
The majority of the waste occurs before the food gets to the supermarkets as the they don't waste their money shipping products into stores that isn't going to sell well enough. Besides which, if Tesco put an article out saying "Our customers are idiots for not buying whatever standard of product is placed before them" I suspect that their profits might take a tumble Ratner-esque!Then why not publish in the Daily Mail the shocking waste of consumers at the supermarket ?
Veg is one thing but that article’s stats would suggest the acreage needed to cover food waste at the farm gate means other products ; I just don’t see it myself
The majority of the waste occurs before the food gets to the supermarkets as the they don't waste their money shipping products into stores that isn't going to sell well enough. Besides which, if Tesco put an article out saying "Our customers are idiots for not buying whatever standard of product is placed before them" I suspect that their profits might take a tumble Ratner-esque!
The article is quite clear that it's about food production across the whole world. Admittedly, it's cleverly worded around the waste levels before the farm gate, but at least they're actively tackling the issues rather than sitting around moaning about it...
Playing devil's advocate - the reason that supermarkets want "perfect" veg is because customers want that. Some supermarkets have made a big thing of having wonky/imperfect veg at a lower price & yet a large majority of customers will still only buy the in grade stuff, watch how folk root through the loose veg to get at the best looking bits, watch folk selecting bananas - they want them all the same size & without a blemish. The same goes for cuts of meat - watch how folk paw through the available joints or bits of steak for the lowest fat content & pinkest look, ironically the most tasteless pieces, but at least it looks good. If they can't find the quality they want in Tesco, they'll go down the road to the competition.
Obviously a lot of blame falls at the feet of the supermarkets for how they operated in the past, particularly in the 80s & 90s, but at least Tesco are trying to do something about it & have been doing so for some time now.
It's disingenuous to say the customer wants perfect produce. It's the supermarkets themselves who have "trained" the customer to that view. They have created the issue themselves.The majority of the waste occurs before the food gets to the supermarkets as the they don't waste their money shipping products into stores that isn't going to sell well enough. Besides which, if Tesco put an article out saying "Our customers are idiots for not buying whatever standard of product is placed before them" I suspect that their profits might take a tumble Ratner-esque!
The article is quite clear that it's about food production across the whole world. Admittedly, it's cleverly worded around the waste levels before the farm gate, but at least they're actively tackling the issues rather than sitting around moaning about it...