Tesco - Irish Beef better quality.

llamedos

New Member
After complaints of a lack of British beef on sale over the xmas period.

When consumers questioned the supermarket giant as to the lack of British product available, Tesco’s response was: “We are constantly reviewing product quality on the beef that is purchased and we have found at this moment we are finding the beef from Ireland to be of a better quality for our customers.

This is the reason for you seeing so much Irish beef on the shelves, customer satisfaction is very important to us and we are constantly monitoring our products.”

http://www.somersetcountygazette.co..._for_Christmas_and__blatant_lies__from_Tesco/

NBA response.

https://www.nationalbeefassociation...s-success-whilst-sacrificing-british-produce/
 
The market should be consumer led, rather than retailer led.

I disagree. The market should do whatever the heck it thinks will be successful. Consumers have a wide range of choice and it is up to them to exercise that ability to make a choice based on their requirements.

TESCO are beholden to no one but their shareholders. Farmers are forever complaining about excessive interference, and here we have examples of people interfering in an organisation going about their legitimate business. Clearly, since no farmer would ever shop at TESCO, the root of all evil and great blue and white Satan. What the heck they sell on their shelves is of no consequence to anyone on TFF, surely?
 

Wolds Beef

Member
This is a very interesting subject. Why do beef farmers insist on using continental beef sires? They do not produce quality beef! The many British breeds, not of continental origin, produce high quality carcases. The Lincoln Red, as well as the Shorthorn, Angus, even Longhorn crossed on the many Continental cross suckler cows would produce high quality beef. You also get the advantage of easy calving, easy management and if we are forced down the cheaper route, will eat a forage diet all day long. The Lincoln has beef being sold in London, where chef's rave about it. One large breeder from Suffolk is selling their Lincoln Beef as far away as Hong Kong! (See the Direct meats website). The Lincoln Red Society hold a Spring and Autumn Sale at Newark Livestock Market. There are always a good selection of Bulls available at these Sales. The next Sale is on the 10th March at The English Premier Pedigree Spring Show and Sale. Why not join us and see what a great British Breed can do.!! @Doc @Pieces_of_Eight @Guiggs @Henarar
 

Henarar

Member
Livestock Farmer
Location
Somerset
This is a very interesting subject. Why do beef farmers insist on using continental beef sires? They do not produce quality beef! The many British breeds, not of continental origin, produce high quality carcases. The Lincoln Red, as well as the Shorthorn, Angus, even Longhorn crossed on the many Continental cross suckler cows would produce high quality beef. You also get the advantage of easy calving, easy management and if we are forced down the cheaper route, will eat a forage diet all day long. The Lincoln has beef being sold in London, where chef's rave about it. One large breeder from Suffolk is selling their Lincoln Beef as far away as Hong Kong! (See the Direct meats website). The Lincoln Red Society hold a Spring and Autumn Sale at Newark Livestock Market. There are always a good selection of Bulls available at these Sales. The next Sale is on the 10th March at The English Premier Pedigree Spring Show and Sale. Why not join us and see what a great British Breed can do.!! @Doc @Pieces_of_Eight @Guiggs @Henarar
Yes you can't beat the quality from Great British breeds like our British blues absolutely fantastic (y)
 

Sid

Member
Livestock Farmer
Location
South Molton
Irish beef to same standards as British beef?

Perhaps if we showed Irish cattle packed in on slats the consumer would make a choice based on other reason. Oh hang on slats are Ok :scratchhead::scratchhead::scratchhead:
 

Wellytrack

Member
Is Irish beef bought cheaper and sold cheaper then?


The point I'm making is although I'm no fan of the powers of the supermarket they know their buyers just as well as their products, price has always been higher on the list of priorities of shoppers than quality, if anything this will rise rather than wane - and I can't blame people for that.

I also don't believe Irish beef to be of a higher or lower quality than that sourced from mainland GB.

On your question, Irish beef is certainly bought cheaper than that from GB, I can't comment on the price difference at point of sale as I do not know this to be factual but I suspect Tesco, or a rival wouldn't be above bridging the difference with a wider profit margin.

Over here in N.I Lidl source their meats largely from Northern Irish producers and have a better product than the mainstream supermarkets whilst also at a lower price.

The acid test would be to sell the two products side by side.
 
I refer to another I made elsewhere where a chap from Morrisons I believe it was explained on the radio that they had wanted to become British meat only for a long time but the volume of the required cuts at the right quality was simply not available. You can imagine that supermarket buyers have a lengthy list of requirements and a narrow window of acceptability, particularly in terms of age fat content and the like. This could be one of the reasons that meat has to be sourced elsewhere at peak times.
 

Henarar

Member
Livestock Farmer
Location
Somerset
@Henarar Come on I thought you would support Lincoln Cross'es I cant like the above post!!
WB
Well blues are shorthorn descendents
But I will say we are getting very good calves from our LR cows
We go to market and talk to our customers and do our best to produce what they want
Likewise with the freezer beef we produce we try to take note of what folk say it just so happens that the last bullock we killed was a blue out of a baz cross he was the best conformation and leanest we have sent and one of the heaviest he had bugger all hard feed though and was a fair age
We had a couple folk say it was the best yet. Their words not mine
We are lucky in the place we have them done is very good

I thought when we started having blue cross for the freezer insted of Hereford cross that folk wouldn't like it as much but the truth was the reverse

I don't want to argue as I like the British breeds but in both markets we have to go with feedback

I do think that eating quality has as much or more to do with what happens to the beast after it leaves the farm

Perhaps the likes of tesco want to get there British beef slauhter houses in order
Perhaps the irish ones are doing the job better ?
 

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