The 61st Doe Show - Starts 25th January 2021

Doe Show

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The Doe Show has been a firm fixture in the agricultural, construction and groundcare industries calendars since 1960. Held during the first week of February every year, the Doe Show attracts huge crowds to our head office at Ulting, Essex and is by far the largest agricultural, construction and groundcare machinery dealer in the UK, possibly Europe.

Given the current pandemic and restrictions we find ourselves under, it would be irresponsible to hold our 2021 Doe Show in the physical sense. However, we are delighted to be able to bring the 61st Doe Show to our customers, albeit in a different way than we have over the past 60 years. Finding new ways of engaging with our customers excites us and we are looking forward to the challenge!

This bold step forward into the digital domain presents us with a unique opportunity to try something new and we very much hope you will join us for our Doe Show with a difference.


The Doe Show is a place for our customers to view the very latest in machinery from all the leading manufacturers and to seek advice from the attending manufacturers staff. This year Case IH, New Holland and every other brand that we sell will have a dedicated page, filled with interactive videos and product walk throughs, so that you can learn about all the very latest equipment available on the market, just as if you were here at Ulting!


The 61st Doe Show will feature some fantastic Doe Show Deals which is always a hugely popular element of our event – we have some cracking offers and finance packages available – so please make sure you check our Doe Show Deals section on our website for the full listing.


At this time of year we need to move our old stock to make way for new items arriving in the Spring. This means customers can buy up brand new warranted machines at clearance prices, representing excellent value for money. This year we are partnering with renowned auctioneers, Cheffins, to bring you an online timed auction for all our used, ex-demo, ex-hire and clearance items. We want to make this process as easy as possible so we will have a support team on hand to help you throughout the duration of the auction and there are no buyer’s premiums so the price you bid is the price you pay.

Our Doe Show microsite launches on 25 January and you can link from our main website or visit directly at


We are so grateful for your support throughout 2020. We are constantly looking for ways of engaging with you all and keeping in regular contact, at a time when our normal working practices are being challenged and face to face contact is often not practical or possible. We were initially disappointed not to be able to host our Doe Show in a physical sense as it is a real highlight in the calendar but having spent the past couple of months putting together our Doe Show with a Difference, we hope you will enjoy this new experience, as much as we have enjoyed producing it for you.

Early moves to target wild oats

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Growers and agronomists now face the dilemma of an early application to remove competition from emerged wild oats, or holding off to allow more weeds to germinate.

Syngenta grassweeds technical manager, Georgina Wood, urges Axial Pro treatment as soon as conditions allow, once weeds are actively growing.

“That offers the chance to control wild oats more cost effectively at lower rates, whilst there is still the flexibility to tailor application rates up to 0.82 l/ha for larger or over wintered weeds and difficult situations.

“The variability of crops and situations this season means decisions for appropriate Axial Pro rates and application techniques will need to be made on a field-by-field basis,” she advised.


Miss Wood urges...