The Impossible Burger

Steevo

Member
Location
Gloucestershire
Wherever you go in the world, and eat a new type of meat, someone always describes it as “it tastes just like chicken”.

I don’t think i’ve ever heard anyone successfully create something artificial that tastes just like chicken.
 
Beyond Meat look like they are the other main startup contender to Impossible Foods

http://beyondmeat.com/

Silicon Valley at its “disruptive” best....Phones, taxis, hotel rooms, now meat!

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Deerefarmer

Member
Location
USA
Not sure about burger thing...

But I know steve wright on radio 2 this week had some couple pluggin a book and vegan lifestyle... it was pretty in ya face I thought....

Aye good old BBC.... Impartial unbiased debate!!!

I would like to have a wee word in the ear of the producer/editor of the said program.....

Or maybe our industry needs to bang down the door and suggest they send someone on to talk about the benefits of a healthy balanced diet containing meat.......

I wonder if we would even get over the door....

Aye well done BBC.... :banghead::facepalm:(n)

Get a group of farmers together and set up your charcoal grill in front of BBC studio during an excuse burger airing and do some prime rib :love::love::love::hungry::hungry::hungry: watch how many come running
 
They might be plant based but I bet they’re not healthy.
It seems that heavily processed foods can cause health problems and I bet these are more heavily processed than a decent burger.
Trouble is it would probably take many years for cohort studies to verify this:(.
Think I read that it was Impossible Foods that has voluntarily applied to the FDA for approval for the Leghemoglobin ingredient that they use to get the meat flavour. Sounds like they’re trying to get in front of any other health studies to show their product is “safe”
 

Steevo

Member
Location
Gloucestershire
Looking at the page again - it doesn't seem aimed at vegans specifically...more an "eco meat" to save the planet.

It's when they start deciding to substitute half the real meat in foods with stuff like this to try and reduce cost I'll be more concerned. When the choice is taken away from you.
 
Looking at the page again - it doesn't seem aimed at vegans specifically...more an "eco meat" to save the planet.

It's when they start deciding to substitute half the real meat in foods with stuff like this to try and reduce cost I'll be more concerned. When the choice is taken away from you.

“Our definition of success is: we score zero points if a vegan or vegetarian buys our burger,” Impossible Food's CEO and founder Patrick Brown told Quartzearlier this year. “The more of a meat lover they are, the more they are our target customer.”
 

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