Agree that cereal growers get a lot of value out of AHDB levy. Would be a shame if AHDB wasn't retained in a ballot.
Best thing they could do would be to make sure UK growers have unfettered access to UK markets under same terms as imported grains. Any less from an organisation who collects levy from growers, and has marketing and promotion in its remit, must be regarded as a complete fail.
It's a fundamental market access issue stifling our competitiveness. It's very poor that it hasn't already been addressed. It's gone on for years, and no-one at AHDB has attempted to fix it. Why? It's an obvious thing to sort out.
AHDB have even been using levy payers money and gifting it to RT, who've been using it to promote the RT brand. So levy payers who aren't RT members have had their levy used by RT to close of their markets. AHDB have also sponsored the AIC conferences. You couldn't make it up!
If RT/AIC aren't going to give us a level playingfield, then I think AHDB would be wise to get tough. It's possible to fix the issue.
Look at the last general election. It became a single issue election based on brexit. The same could hapoen with the AHDB Cereals and Oilseeds ballot. I think the best way for AHDB to survive would be to help level the playingfield. They've been very helpful thus far in facilitating talks between RT, AIC and NFU. Unfortunately no positive result yet, and AIC who say they aren't going to change their rules.
I think AHDB's destiny is in their own hands. They've the power to help themselves to a bright future. Let's hope they're wise enough to do so.
Negotiations play out, and the side coming out the best does so because they have the upper hand. RT and AIC have had the upper hand over farmers for years. We've been fragmented and weak against them. With the looming AHDB Cereals vote, farmers suddenly have power over AHDB. Farmers may choose to use that power over AHDB to get change on the level playingfield issue. Why wouldn't they?
I recon balls going to be in AHDB's court, and if I were AHDB I'd pull out all the stops between now and the vote.
Like it or not, that's the situation.
AHDB have a 'get out of jail for free' card. It's right there starring them in the face. Let's hope they use it.
Totally agree with the above.
AIC only need to tweak their rules to allow a self assured passport, AHDB have our money to threaten legal action and be credible.
Would AIC risk it all just to save RT?
We need to demand AHDB use our money to take on AIC, and I am sure a compromise would be forthcoming.