I had a brainwave last night, possibly not a good thing...
Does anyone survey ag college /uni leavers about their views on Ag brands and their potential buying decisions? Seems that once back on farm, they generally have potential to sway decisions increasingly, might give a long term view on the demise and rise of different brands?
For example JD came on strong in the 90s and is now bought by 50 - 60 year olds, Fendt seems to be the current flavour of those in their 30-40s.
Most kids don't think there parents stuff is cool, so whats the next big trend?
Kubota? Claas? Valtra? The new Massey in the press looks good to me, so will almost certainly bomb! I personally hope its driverless!
Does anyone survey ag college /uni leavers about their views on Ag brands and their potential buying decisions? Seems that once back on farm, they generally have potential to sway decisions increasingly, might give a long term view on the demise and rise of different brands?
For example JD came on strong in the 90s and is now bought by 50 - 60 year olds, Fendt seems to be the current flavour of those in their 30-40s.
Most kids don't think there parents stuff is cool, so whats the next big trend?
Kubota? Claas? Valtra? The new Massey in the press looks good to me, so will almost certainly bomb! I personally hope its driverless!
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