TUBER TALK: Enjoyment and practicality remain key factors for consumers
Written by [email protected]
By Emily Beardshaw, Consumer Insight Analyst
Potatoes remain an extremely popular choice in British homes. As revealed in our seminar at BP2017 – more people buy potatoes than toilet roll!
Nonetheless, the consumer landscape is dynamic and a wide range of factors influence consumer choices. Quality, price, promotions and pack size all come into play for shoppers. Once at home, when deciding what to cook and eat, consumers are looking for meals that can satisfy multiple needs, including enjoyment, health and convenience.
Release Date:
Tue, 02/06/2018
Continue reading more on the ADHB Potatoes Website...