TUBER TALK: The power of potatoes

TUBER TALK: The power of potatoes

Written by [email protected]

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By Stephen Farmer, Senior Marketing Consumer Manager
Release Date:
Tue, 02/06/2018

At BP2017, AHDB Potatoes officially launched its ‘Influence the Influencer’ campaign to the industry. The activity will begin by identifying people who talk to varied and wide-ranging audiences. Next, we will determine their knowledge on potatoes, before providing them with appropriate data, content and information which they can then use in the course of their work or pass on – in the case of doctors to their patients, food tweeters to their followers or journalists to their readers.

In December, we finished the first phase of the activity – our ‘discovery’ phase – which included interviewing stakeholders within AHDB, our partners across the potato industry, and stakeholders who don’t work within the potato industry but encounter potatoes or potato products in their day-to-day work.

Continue reading more on the ADHB Potatoes Website...