Waitrose “Weekend Magazine” promoting Veganism.

Pilatus

Member
Location
cotswolds
I have just glanced through this weeks,
Waitrose “Weekend Magazine,and yet again it is biased towards and promoting Veganism by including only a few recipes/meals with meat in them.
On the second page it is also promoting Kate Winslets pro vegan film.
I get the impression they are promoting Veganism a lot more than meat from British farmers,an appalling state of affairs.
 

vantage

Member
Livestock Farmer
Location
Pembs
I have just glanced through this weeks,
Waitrose “Weekend Magazine,and yet again it is biased towards and promoting Veganism by including only a few recipes/meals with meat in them.
On the second page it is also promoting Kate Winslets pro vegan film.
I get the impression they are promoting Veganism a lot more than meat from British farmers,an appalling state of affairs.
Can’t be doing them much good, the John Lewis group is shrinking.
 

Highashgrange

Member
Arable Farmer
I have just glanced through this weeks,
Waitrose “Weekend Magazine,and yet again it is biased towards and promoting Veganism by including only a few recipes/meals with meat in them.
On the second page it is also promoting Kate Winslets pro vegan film.
I get the impression they are promoting Veganism a lot more than meat from British farmers,an appalling state of affairs.

A friend of mine with a farming background left Waitrose because of their vegan slant. He says their ultimate vision is a vegan society. He was earning very good money as well.
 

Pilatus

Member
Location
cotswolds
Waitrose seem as biased towards Vegans and Veganism as the BBC is . :mad: No doubt a lot of BBC, TV Folk,shop at Waitrose as some are featured in the Waitrose “Weekend Magazine”.
 

Swarfmonkey

Member
Location
Hampshire
Another own goal for the John Lewis Partnership plc, pi$$ing off yet more of it's customer base. At the rate the company is going they'll be calling in the administrators within five years.
 

organic

Member
Livestock Farmer
Location
Powys
Shelves seemed full of Vegan stuff in Abergavenny Waitrose last Thursday. Which might suggest they are not selling it.

Not too much Welsh Lamb on the shelves, hardly any organic perhaps because it's on offer and virtually sold out?

Rump steaks on offer at £2.50 for 230 grams. Looked good value to me.

Short of cat food as well. Most important. But why is it made in Holland as opposed to the UK?
 

JMcA

Member
Livestock Farmer
I attend the Waitrose farming meetings and can confirm there isn't a strategy for trying to create a vegan society. The magazine editor is simply trying to appeal to people willing to try some vegan meals. Whether we like it or not, there are quite a few people giving it a go on or two days a week.

Hopefully the recipes are dreadful!
 

Pilatus

Member
Location
cotswolds
I attend the Waitrose farming meetings and can confirm there isn't a strategy for trying to create a vegan society. The magazine editor is simply trying to appeal to people willing to try some vegan meals. Whether we like it or not, there are quite a few people giving it a go on or two days a week.

Hopefully the recipes are dreadful!
Thanks for that , I hope you are correct.
It is the way that there seems to be “no balance” between, vegan recipes/ meals, and conventional recipes/meals that contain meat, in the editorial of the Waitrose Weekend Paper and the Waitrose Health Magazine. That is my reason to say Waitrose seem to bias towards Veganism and Vegans.
 

wrenbird

Member
Livestock Farmer
Location
HR2
They publish what they believe will hook people in, if market research tells them this is what their customers want to see, this is what they will publish.
 

Pilatus

Member
Location
cotswolds
They publish what they believe will hook people in, if market research tells them this is what their customers want to see, this is what they will publish.
Same old story “follow the money”, in this case I expect there is bigger profit margin in vegan recipe /meals, ingredients.
We all know such things, like cooking shows on tv are aspirational and nobody actually cooks the meals anyway!
Exactly ,I expect many viewers would have a job to boil an egg yet alone make a nice beef stew.
Why a “bake off” , you can’t live on cakes :banghead: :banghead: :banghead: :scratchhead:
 

T Hectares

Member
Arable Farmer
Location
Berkshire
I had to contact milk and more to question them on the sources of these extravagant claims, Yep all sourced from the Soil associations website, really misleading and lazing advertising while putting down their own conventional farmers
Retailers will do whatever they need to if they can increase sales, next month they will be extolling the virtues of something else…
 

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Bogweevil

Member
Shelves seemed full of Vegan stuff in Abergavenny Waitrose last Thursday. Which might suggest they are not selling it.

Not too much Welsh Lamb on the shelves, hardly any organic perhaps because it's on offer and virtually sold out?

Rump steaks on offer at £2.50 for 230 grams. Looked good value to me.

Short of cat food as well. Most important. But why is it made in Holland as opposed to the UK?

Loads of organic Duchy lam b in my waitrose. Much Welsh lamb and Scottish beef, oodles of red tractor pork, wide edition of UK poultry, all RT bacon, vegan stuff one small shelf.

Down the road in asda all danish pork and bacon, Irish beef, n z lamb...
 
I attend the Waitrose farming meetings and can confirm there isn't a strategy for trying to create a vegan society. The magazine editor is simply trying to appeal to people willing to try some vegan meals. Whether we like it or not, there are quite a few people giving it a go on or two days a week.

Hopefully the recipes are dreadful!

So you think the senior management reveal the companies long term plan at farmer attended meetings 🤦🏻‍♂️🤦🏻‍♂️
 

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