Wheatseeker
Member
The value of this data is massive,
Absolutely right. The worrying thing is how the supply side of the industry is rapidly developing into an oligopoly of a few big players. The same ones also happen to be the buyers at the other end. It's all OK while they're playing nicely but they will soon be in a position to really turn the screw if they aren't already. Look at how British Sugar negotiate with their growers. They don't. They know all their growers costs, yields, distance and cost to processing and therefore margin. They then set the price.
Frontier are setting up their own free recording service, so are Agrii and I presume others. All driven by the same motive to get data. How can you negotiate premiums and prices if the other party knows your hand to last penny.