Why no 'Red Tractor' here

[Danllan]

That, or something very like it, is going to be the 'eye-catcher' for a brief paragraph I intend to draft - and will publish, free for all to use - and include on the stickers we put on beef we sell and elsewhere as appropriate.

I know why we'll not be renewing our membership and, in other threads, many have made similar points. So that I can keep it as brief and (because a chum wants to use it too) as general as possible, I'll be grateful for one-line points that should be covered.

That last paragraph is 50 words long, I want the finished item to be well under 100 words, easy to read, succinct, and entirely unactionable. With regard to that last part, I'll be taking some pro-bono advice from friends who know far more about that than me, just to make sure...

Helpful contributions gratefully received.

 

[CornishRanger]

Not too sure where the paragraph you want us to comment on is?

 

[7610 super q]

You livestock chaps will be actively seeking out non assured grain from merchants / direct of farms then ?

 

[roscoe erf]

You livestock chaps will be actively seeking out non assured grain from merchants / direct of farms then ?

Yes at half price ?

 

[Henarar]

You livestock chaps will be actively seeking out non assured grain from merchants / direct of farms then ?

I would if I used it, we have bought none FA barley from farm before but only use blend now and not to much of that,
don't mind buying none FA straw though

 

[7610 super q]

Yes at half price ?

 

[roscoe erf]

Your looking good there mate

 

[Danllan]

Not too sure where the paragraph you want us to comment on is?

It hasn't yet been written, which is why I asked for things that it should cover.

You livestock chaps will be actively seeking out non assured grain from merchants / direct of farms then ?

Grass only here, except for training and then bribes to get them into a trailer...

 

[Bury the Trash]

Because they are carp ,

....we only want a blue one ...

 

[rob1]

reared and cared for by experts not approved by a pointless paper chase

 

[dowcow]

Maybe just don't draw as much attention to it as a whole paragraph, and keep it punchy as the attention span of the general public these days means they are more likely to be won over with memes and slogans rather than actual content.

Something like "No Red Tractor here as Red Tractor in our job is just Red Tape. We spend our time doing the job rather than ticking the boxes to say we have done the job. "

I think the important thing is to keep something like this small, as no-one really seems to look for the Red Tractor and many have never even heard of it never mind having a clue what it actually means.

Use more of your packaging space to draw more attention to where it was produced, and how local processors and employees and supporting companies were used. I believe people are much more likely to trust a product if it comes from the fields and hillsides they can see for themselves. If you are producing beef, then hammer it home that the cows were living in Lancashire (or wherever) and eating a diet of grass grown in Lancashire and eating grain grown in Lancashire. I think that would appeal far more than an RT logo. Put the symbol / crest of the local town / city / county on the packaging, that sort of thing.

 

[dowcow]

I also think that anyone producing their own farm packaged food, if they include the name of their farm on the packaging, should give Tesco / Aldi et al. a boot up the ass by also stating something like "An actual real farm, not just one we made up for the packaging."

We need to fight back where we can and draw attention to the bulls**t they use to hijack the trust many people have in British farms.

 

[Danllan]

Maybe just don't draw as much attention to it as a whole paragraph, and keep it punchy as the attention span of the general public these days means they are more likely to be won over with memes and slogans rather than actual content.

Something like "No Red Tractor here as Red Tractor in our job is just Red Tape. We spend our time doing the job rather than ticking the boxes to say we have done the job. "

A couple of good posts. I like the red tape bit, 'No Red Tapetor' or some such; the real farm point is also good. As an aside on that tack... I know of some people looking into the legality of the supermarkets' 'fake farms', it is a very fine line they tread, at the least they'd get a judicial rebuke - but it might cost a lot to get even that. I am astonished that the NFU ( ) haven't had a successful campaign against this... actually I'm not.

I wonder if a decent graphic would work... I am awful at that sort of thing hence this:

But I am pretty sure that an inspired, or even merely competent, artist could do something far better, as could my youngest... probably...

 

[Rod Dumbreck]

As said above, don't let your issues with RT get in the way of You, selling your Beef which you have raised with Your Care in Your Way. Knocking the opposition is never a good tactic in sales

 

[Lazy Sod]

Tell them that you do better than red tractor.

 

[DrWazzock]

Frankly I don't know if its even worth mentioning Red Tractor. It just causes confusion. Starve it of the oxygen of publicity.

We sold potatoes until two years ago. Nobody once asked about Red Tractor. We did not use it. It was irrelevant. We sell on quality not a badge.
Quality and value is what matters and people soon let you know if something's amiss.

If you really must then you could always add as a footnote to any publicity material - "The Red Tractor quango doesn't run this farm, we do, and the buck stops with us. So if you have any concerns or questions about our products or the way we do things then please speak to us."

Other than that it starts to sound like Rick Mayall's Book, "Bigger than Hitler - Better than Christ."

 

[Doc]

Maybe just simple.
Reared and cared for in the UK (or locality) for you to enjoy. Our assurance, is all the assurance you need.
Happy cow, sheep or pig emoji to end.

 

[yellowbelly]

May I suggest something like....

"Good Honest, Local Beef - No bull" *

*the last bit may need changing in the case of bull beef

 

[Mixedupfarmer]

May I suggest something like....

"Good Honest, Local Beef - No bull" *

*the last bit may need changing in the case of bull beef

No horse?

 

[Farmer Roy]

"from our family, to yours"