Why regenerative garments are the ultimate status symbol
Written by Lucianne Tonti from the Guardian
Sustainably grown fibres, traceable from farm to garment, could be the antidote to climate-destroying fast fashion. But can this trend ever reach the high street?
Picture the scene. Kendall Roy, the longtime heir apparent to the media empire at the heart of HBO’s Succession, is in a dark bar in New York. The embodiment of hyper-privilege, he is explaining to anyone that will listen that the cashmere in his half-zip sweater was harvested by indigenous herders on the rangelands of Mongolia. Regenerative fashion is the future of the industry, and the world, he insists.
It is a fictional scenario, but it is not hard to imagine. Quiet luxury, which was arguably the biggest trend of last year and claimed Roy as its poster boy, is not about logos. Instead, it is about less obvious codes, such as quality cloth and tailoring created with fibres so precious that their provenance and the way they are cultivated is a selling point. So it should come as no surprise that the ultrarich are turning to brands that are working to protect the landscapes where materials such as cashmere, silk and cotton are grown.
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Written by Lucianne Tonti from the Guardian
Sustainably grown fibres, traceable from farm to garment, could be the antidote to climate-destroying fast fashion. But can this trend ever reach the high street?
Picture the scene. Kendall Roy, the longtime heir apparent to the media empire at the heart of HBO’s Succession, is in a dark bar in New York. The embodiment of hyper-privilege, he is explaining to anyone that will listen that the cashmere in his half-zip sweater was harvested by indigenous herders on the rangelands of Mongolia. Regenerative fashion is the future of the industry, and the world, he insists.
It is a fictional scenario, but it is not hard to imagine. Quiet luxury, which was arguably the biggest trend of last year and claimed Roy as its poster boy, is not about logos. Instead, it is about less obvious codes, such as quality cloth and tailoring created with fibres so precious that their provenance and the way they are cultivated is a selling point. So it should come as no surprise that the ultrarich are turning to brands that are working to protect the landscapes where materials such as cashmere, silk and cotton are grown.
Continue reading...
Since you’re here …
… we have a small favour to ask. More people are reading the Guardian than ever but advertising revenues across the media are falling fast. And unlike many news organisations, we haven’t put up a paywall – we want to keep our journalism as open as we can. So you can see why we need to ask for your help. The Guardian’s independent, investigative journalism takes a lot of time, money and hard work to produce. But we do it because we believe our perspective matters – because it might well be your perspective, too.
If everyone who reads our reporting, who likes it, helps fund it, our future would be much more secure. Support the Guardian – it only takes a minute. Thank you.
