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Farm Business
Agricultural Matters
Iceland - 4 pints of milk for 89p
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<blockquote data-quote="neilo" data-source="post: 620620" data-attributes="member: 348"><p>Not preaching at all. I just don't see why a supermarket selling milk at a loss necessarily means a lower milk price to producers. Obviously any decent business will seek to reduce that loss, which is when the producers need strength (which they haven't got). All this about reducing the image of milk is a nonsense as far as I'm concerned, and always has been. It's a staple product, much like spuds, which is why it's used as a loss leader to buy footfall so often.</p></blockquote><p></p>
[QUOTE="neilo, post: 620620, member: 348"] Not preaching at all. I just don't see why a supermarket selling milk at a loss necessarily means a lower milk price to producers. Obviously any decent business will seek to reduce that loss, which is when the producers need strength (which they haven't got). All this about reducing the image of milk is a nonsense as far as I'm concerned, and always has been. It's a staple product, much like spuds, which is why it's used as a loss leader to buy footfall so often. [/QUOTE]
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Iceland - 4 pints of milk for 89p
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