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Farm Business
Agricultural Matters
Tesco's cooked books show how much supermarkets have lost the plot
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<blockquote data-quote="Cowabunga" data-source="post: 635948" data-attributes="member: 718"><p>I believe that the customers moving to Aldi and Lidl is exaggerated. A 40% increase from bugger-all is still near bugger-all if you see what I mean. All companies go through phases and need to reassess their strategy now and again. Fact is, Tesco are not discounters and neither are they luxury suppliers. They are in a very fiercely competitive market and they have lost the plot somewhat. When you are top, there is nowhere much higher to go and it was always unrealistic to expect ever higher growth and margins when there are so many hungry competitors wanting a slice of the action.</p><p></p><p>I agree about the Lidl adverts being clever. It encourages Lidl brand recognition while breaking loyalty to known and hitherto trusted food brands. Not sure whether that is a 'good thing' from UK farmer's perspective.</p></blockquote><p></p>
[QUOTE="Cowabunga, post: 635948, member: 718"] I believe that the customers moving to Aldi and Lidl is exaggerated. A 40% increase from bugger-all is still near bugger-all if you see what I mean. All companies go through phases and need to reassess their strategy now and again. Fact is, Tesco are not discounters and neither are they luxury suppliers. They are in a very fiercely competitive market and they have lost the plot somewhat. When you are top, there is nowhere much higher to go and it was always unrealistic to expect ever higher growth and margins when there are so many hungry competitors wanting a slice of the action. I agree about the Lidl adverts being clever. It encourages Lidl brand recognition while breaking loyalty to known and hitherto trusted food brands. Not sure whether that is a 'good thing' from UK farmer's perspective. [/QUOTE]
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Tesco's cooked books show how much supermarkets have lost the plot
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