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Farm Business
Agricultural Matters
Under-estimate FFA at your peril.
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<blockquote data-quote="neilo" data-source="post: 636406" data-attributes="member: 348"><p>Therein lies the problem. I have ready many times that the various levy boards shouldn't be promoting genetic evaluations and such like, and should be doing generic advertising instead. You will never get everyone to agree on the 'right' way for levy funds to be used.</p><p></p><p>Wasn't 'The White Stuff' campaign co-funded by Dairyco (or whatever they were called then) and the processors? I seem to remember that ad campaign getting slagged off by farmers too, even though all the follow up surveys indicated it was one of the most successful ad campaigns ever IIRC.</p></blockquote><p></p>
[QUOTE="neilo, post: 636406, member: 348"] Therein lies the problem. I have ready many times that the various levy boards shouldn't be promoting genetic evaluations and such like, and should be doing generic advertising instead. You will never get everyone to agree on the 'right' way for levy funds to be used. Wasn't 'The White Stuff' campaign co-funded by Dairyco (or whatever they were called then) and the processors? I seem to remember that ad campaign getting slagged off by farmers too, even though all the follow up surveys indicated it was one of the most successful ad campaigns ever IIRC. [/QUOTE]
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