Too many growers happy to grow extra "just in case".Sorry, yes that was a little harsh, but spud growers need to stand their ground. Way too many posts on here start with"what's the price". Why don't we collectively start saying this is the price we need not to just stay in business by living off past investments or worse diversified income. This is what we need to enable my potato crop to reward investment and risk. John F Kennedy campaigning for Office in 1960 identified the problem. "The farmer, is the only man in our economy who has to buy everything he buys at retail - sell everything he sells at wholesale - and pay the freight both ways." So "Ouch" it is not just the West Midlands, we are all guilty.