Maybe there are overarching desires to have multiple bodies to control the food market and limit farm gate income? AHDB, in fairness, do many good things, as do NFU to this point... quite why both are very happy to ruin their appearance in supporting RT, which does not a single good thing, over and above farmers is quite baffling to me, it smells only of corruption imho. BRC can't be that persuasive to that many without having a lot of dirt or bribes being involved.Frustrating, and we have been previously fobbed off, but crunch time is coming isn't it.
For cereals they've got to make market access easier. If they come back and say "everything's fine, RT is great, we've discussed it, now go away" then I think they can expect us to be unhappy and organise an existential vote.